Increase the chances of being acknowledged by 500 media sources by reading our tutorial on “How to Write Effective Press Releases.”
Key Points to keep in mind:
• Avoid overused buzzwords like “breakthrough,” “unique,” “state-of-the-art,” and so on.
• Maintain an objective viewpoint. Never use “I” or “we” unless you quote someone.
• Obtain inspiration from news media sites like the New York Times or the Washington Post to get a sense of style.
• Be precise and straightforward. The range of words should be between 300 and 1500 words.