Brand strategist Connor Tumbaga is launching an official independent consultancy specifically targeting relationship-based brand collaborations in fashion, technology, beauty, and entertainment industries. Since July 15, 2025, he has partnered on over $250 million worth of brand collaborations, marking a major shake-up in the way cultural collaborations are built and maintained.
Strategic Alignment and Long-Term Relevance
Tumbaga’s model values strategic alignment between brand and talent, prioritizing long-term relevance in culture over short-term promotional appeal. At the center of the new practice is a process that puts authenticity, creative control, and narrative integrity at the center of every partnership.
Cultural Alignment Over Surface Exposure
“Brands no longer want surface-level visibility, they want cultural alignment,” Tumbaga said. “We are building on long-term relationship development where both talent and brand develop simultaneously.”
A Consultative Approach to Partnerships
Instead of going for quick endorsements, the consultancy adopts a strategy of curating partnerships that are fit-for-purpose and inspired by the individuals’ values and long-term vision. The strategy is consultative, starting with a deep understanding of the creative or public personality’s identity, and transforming into bespoke opportunities that resonate with that philosophy.
Experience and Industry Impact
Having gained years of experience in various industries and exiting his last venture successfully, Tumbaga is currently committed to reengineering typical agency structures in a manner that focuses on storytelling and long-term growth. His practice intends to engage a diverse portfolio of clients interested in thoughtful brand alignment and authentic market presence.
Media Contact
Organization: Connor Tumbaga
Contact Person: Connor Tumbaga
Website: https://www.tkl.world/
Email: connor@tumbagagroup.com
City: Los Angeles
State: California
Country: United States
Release Id: 02082531845
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