Founder of We Feature You, Zachary Bernard Shares Public Relations Strategies to Stand Out Online

Canada, 17th Nov 2022 – Nowadays, being able to stand out from the crowd is a key factor in a business’s and an individual’s growth. Public Relations is a big part of making that possible. People that utilize PR can create a massive competitive advantage in their market to dominate. Today, We Feature You founder Zachary Bernard shares some public relations strategies to stand out online.

Showcase Your Expertise

A popular publication that features your expertise is a great way to demonstrate your knowledge. Get your work published in high-quality outlets, and others will value your opinion. As a result, you can build authority and attract new clients. Additionally, you can display testimonials, reviews, awards, and endorsements. Marketing yourself to others as an expert in the topic or industry is the most effective way to accomplish this.

Learn the in and Out of Your Industry

In order to be seen as an authority, you must become an expert in your field. Keep up to date with the latest news, trends, and developments, but also become a reliable source of information for others. Your recommendations and advice will be more trusted if you know what you’re talking about.

Be Active on All Social Channels

Connecting with others in your industry and sharing your knowledge is easy with social media, take advantage of it. The more valuable content you post, the more people will view you as an expert. You can further establish your position as an authority figure by engaging in social media conversations and offering helpful advice. You can build relationships that benefit you, your business, and the perception of others by connecting with other industry experts.

Establish an Audience That Trusts You

In order to establish yourself as an authority, you must also earn your audience’s trust. It means being honest and transparent about your expertise and providing valuable information that others can use. In addition, it means responding to feedback and criticism in a timely manner, so that people feel they can rely on you for advice.


By following these strategies, you can start to position yourself or your business as an authority within your industry and truly create a “stand out from the crowd” effect. This can help you attract new clients, build credibility, and establish yourself as a thought leader. Working with a reliable PR firm like We Feature You is a great way to do so.

Media Contact

Organization: We Feature You

Contact Person: Zachary Bernard



Country: Canada

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