When most businesses begin to expand, especially in the online space, the next step they take is to open an e-commerce website where their customers can view their catalogues and easily make payments.
The challenge then lies in finding the perfect developer because the website needs to be properly built.
It is important that the website is well-developed as its smooth user experience gives the proper first impression and increases the chances of high conversion.
Your website serves as a portfolio especially if you are applying for high-paying contract jobs. A properly developed website also increases the organic traffic that your website gets and puts you ahead of the competition.
As a business owner, if you are ready to build a website and you need tips on how to hire the best UK web developer, this article will guide you with the six (6) must-haves an excellent UK web developer should have in terms of skills and knowledge.
6 Must Haves From Your UK Web Developer
1. Expertise in Modern Development Practices
2. Strong Understanding of UK User Behaviour
3. Clear Communication and Project Management Skills
4. Focus on Search Engine Optimisation (SEO)
5. Commitment to Security and Maintenance
6. Transparency and Fair Pricing
Expertise in Modern Development Practices
A good web developer who knows his onions should know basic modern development practices such as mobile responsiveness, SEO best practices, concise code, security (SSL), smooth user experience, etc.
These development practices are important to ensure that your visitors get the best experience on your site and to make your site rank high on the search engines.
Furthermore, a skilled UK web developer must possess the following skills:
1. Technical knowledge in the following areas:
· Client-side components
· Server-side languages
· Web application frameworks
· Database management systems
. Experience with version control systems
1. A thorough understanding of the following:
· Web applications
· Web security
· Encryptions
Strong Understanding of UK User Behaviour
When creating a website, you need to tailor it to your audience’s behaviour. For instance, as a web developer in the UK, the websites you create should appeal to your UK audience. They should equally be based on their preferences and expectations.
The website developer needs to know the tricks to optimise website speed, especially in UK regions that experience slower internet connections.
The developer should also consider the values that unite the UK market, including individual liberty, respect, inclusion, integrity and measurable impact.
Focus on Search Engine Optimisation (SEO)
Search engines and social media platforms may change their algorithm every once in a while but proper knowledge of SEO helps you gain online visibility regardless.
The web developer should be able to work with your digital marketing agency to apply best practices such as best keywords, knowing your top competitors, uniqueness, on-page SEO, search intent, creating catchy page titles, responsive web development etc.
Clear Communication and Project Management Skills
A web developer should be able to communicate through his page designs and words to the visitors what exactly is expected of them as they visit the site.
Hence, when checking through the portfolio of the web developer you wish to hire check whether there is sufficient conversion.
Another aspect of communication is being able to understand what your client wants and achieving exactly that from the type of design they wish for to the deadline for the project.
It is also important to document the project process for accountability purposes. The platforms for communication between the client and web developer should be open and reachable at the expected times.
Commitment to Security and Maintenance
Whenever you click on a site and it reads ‘not secure’, the web developer did not purchase an SSL for the site. This is what you should look out for when hiring a web developer or inspecting what they’ve done before you make payments.
A site that is not secured will lose so many visitors because they will be scared of malware infection or their system being hacked. Aside from protecting the interests of your visitors, a secure website ensures that the data of the website owner is protected from outsiders.
Websites are usually maintained and constantly updated, so the web developer should install plugins, themes and other stuff that are easy to maintain and update.
Some tools that can be used for search engine optimisation include Rank Maths, Semrush, SEOptimer, Ahref, Yoast SEO, etc while the techniques include optimising page URLs, updating tags of the pages, and properly describing images using the alt attributes.
Transparency and Fair Pricing
Aside from having the hard skills needed to properly complete the job, a web developer should be known for their character and integrity especially when it comes to money.
Before you approach the web developer, make inquiries to know the price range that web developers in the UK charge. This lets you know when you are being ripped off your money or charged for value.
You also need to understand that developers have different pricing models either as part of their company structure or due to the nature of the project they are doing for you.
They may charge you hourly, project-based, per milestone, or result-based. If you want to get a good price, you have to know the standard price charged for such a project, ask for a discount and be respectful when negotiating.
How to Find the Perfect UK Web Developer
Some actionable steps and tips help you find the perfect UK web developer. Some of them include finding a web developer with expertise in the website type you wish to develop.
You can decide if you want to work with an agency or a freelancer. For freelancers, you can hire them on platforms such as LinkedIn, Upwork, Fiverr, etc.
Look for a web developer who is willing to accept a pay that aligns with your budget, and is open to communicating transparently.
Conclusion
Any web developer you wish to hire must have these six (6) basic qualities and more to be able to give you what you want satisfactorily. And what you want should be a well-built eCommerce website for your businesses.
When you have confirmed that they have these six (6) qualities, you should also look out for their portfolio (that is previous works they’ve done) and customer reviews.
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