Los Angeles, California, United States, 16th Sep 2022, King NewsWire, Ever since Facebook’s rebrand into the eponymous, Meta, virtual worlds have been emerging in all sectors of this nascent digital landscape. One new virtual world, the enterprise metaverse, represents the proximate phase of commerce in this realm. Crafting interactive archetypes that replicate the physical economy, this immersive virtual space offers businesses the ability to seek growth opportunities while utilizing novel technologies to cater to their community.
First movers in the space have been guiding its trajectory, and brands have been following their lead. Microsoft and Nvidia both made it the focal point of their company events, and brands like Wendys and Samsung have created immersive worlds where users can build their own adventure, interact with other in-game characters, and accomplish missions.
Corporate virtual worlds already exist, albeit an elemental iteration, and their version centers on objects, rather than avatars, with “digital twins,” or virtual 3D replicas of physical assets as the main entities populating the space. Microsoft has established a robust platform that enables other companies to develop apps, and most importantly, allows them to collaborate with others, including Mesh, a service that hosts shared virtual spaces.
Another company, Atlanta-based Keyspace Studio, recently announced the upcoming release of their no-code Web3 NFT platform as an all-inclusive approach to managing NFT campaigns for brand affinity. “The focus of the platform is to remove the intimidation and complexity of Web3 and enable marketers and creators to build Web3 campaigns without knowing how to code or hiring blockchain developers,” Jonathan Hessing, CEO and Co-Founder of Keyspace Studio. The development team, led by Veronica Lobanov, is architecting and developing the platform with the end-user in mind.
Their main focus is employing traditional SaaS interface simplicity without sacrificing the effectiveness and benefits of Web3. Veronica and her team of developers are building SaaS platforms explicitly designed for SMB, Mid-Market, and Enterprise companies, and applying their vast experience to create a simple out-of-the-box solution. The company guides brands transitioning into the space and shows them surefire ways to harness the power of the metaverse.
The ability for brands to evolve in this space depends on companies like Keyspace Studio, and those that lower the entry barriers for access. Proper minting protocols, transparent marketplaces, and authentic experiences will attract an engaged community, and allow these virtual worlds to flourish. The metaverse is a boundless virtual world of opportunities, and brands entering the space early will capitalize on committed users and increased market share.
Media Contact
Organization: Keyspace Studio
Contact Person: Jonathan Hessing
Email: jonathan@keyspace.studio
Website: https://www.keyspace.studio/
City: Los Angeles
State: California
Country: United States