United States, 4th Jul 2023, King NewsWire – E-PR Online, a prominent digital PR agency based in New York, is once again poised to revolutionize the public relations industry by introducing an advanced AI bot. This cutting-edge technology will empower clients by efficiently and accurately selecting the most suitable media outlets for their PR requirements, resulting in expedited operations, improved cost-effectiveness, and overall enhanced effectiveness.
In an industry characterized by fierce competition and high client expectations, speed and precision are paramount. Choosing an inappropriate media outlet can jeopardize the impact and timely publication of a well-crafted PR text. Addressing this challenge, E-PR Online’s pioneering AI bot, the first of its kind, aims to provide a streamlined approach to media outlet selection, saving valuable time for both clients and the agency. This represents a distinct advantage, optimizing one of the most laborious aspects of any PR campaign. Notably, E-PR Online, with its extensive media catalog featuring over 10,000 outlets, including renowned names like Forbes, Bloomberg, Entrepreneur, and Vogue, stands to benefit greatly from this innovative solution.
Irina Proskurina, the founder and CEO of E-PR Online, explains, “Currently, our professional team manually handles the selection of media outlets for each publication. This multifaceted task involves considering factors such as client needs, budget, text type, publication language, and more. Our media managers can spend anywhere from 3 to 30 hours finding a suitable outlet for a given order, which results in significant expenses, considering an average pay rate of $30 per hour for a media manager. The new bot will accomplish the same task within seconds, offering precise, swift, and efficient media selection that is also cost-effective and time-efficient.”
However, the advantages of this AI-driven solution extend beyond mere speed. By harnessing the power of artificial intelligence, E-PR Online ensures that the selected media outlets align perfectly with the clients’ goals, target audience, and financial constraints. This meticulous attention to detail is made possible through intelligent AI-building principles. E-PR Online is currently collaborating with a team of product designers to automate and encompass all essential aspects of the media selection process. The AI bot utilizes advanced algorithms to assess various relevant parameters, including the geography and reach of the media, specific requirements of the media outlet editors, target audience demographics, overall PR campaign objectives, client budget, and more. Additionally, the bot leverages statistical data from SimilarWeb, considering metrics such as reach, monthly visits, readership demographics, and other valuable insights.
This multifaceted analysis ensures that each media outlet chosen by the bot maximizes the impact and reach of the client’s message. Through the utilization of AI capabilities, E-PR Online aims to transform the traditional trial-and-error approach to media outlet selection into a data-driven and precise science.
For clients, this translates to even more targeted and effective PR campaigns. Whether it’s a brief press release, a compelling opinion piece, or a commercial article about a new product, E-PR Online’s bot will swiftly identify the best outlet for each text within seconds. It guarantees the achievement of the right campaign key performance indicators (KPIs) and allows clients to witness the positive PR impact almost instantaneously.
E-PR Online’s innovative AI technology not only revolutionizes the agency’s client-facing operations but also optimizes internal processes and workflows. By integrating the AI bot with other AI-powered tools such as AI-based copywriting, E-PR Online aims to enhance overall efficiency and deliver unparalleled results. This synergy between technologies enables E-PR Online to provide comprehensive PR solutions tailored to the unique needs of each client.
This groundbreaking innovation by E-PR Online stands out as a one-of-a-kind solution within the PR industry, potentially serving as a true game-changer for the world of PR. By harnessing the power of artificial intelligence, E-PR Online establishes a new standard of excellence in the PR industry.
Irina comments, “Historically, PR has been more traditional compared to dynamic industries like marketing that have witnessed significant changes in the past decade. While this is not necessarily a bad thing, it sometimes hinders PR professionals from adopting new solutions and algorithms. As a forward-thinking PR agency, we aim to break away from outdated conventions in the industry, and our new AI project is a step towards that direction. We bring more efficiency and introduce new know-how that other PR experts might adopt in the future.”
As the media landscape continues to evolve rapidly, integrating AI technology into the PR industry becomes increasingly vital. E-PR Online’s AI bot represents a significant advancement, not only in terms of operational efficiency but also in delivering unrivaled accuracy and effectiveness for clients. By combining data-driven insights with PR professionals’ expertise, this innovative solution redefines the execution of PR campaigns and elevates the industry as a whole.
In summary, E-PR Online’s launch of its signature AI bot has the potential to mark a pivotal moment in the evolution of the PR industry. The AI bot’s swift selection of media outlets based on multiple parameters ensures faster operations, cost efficiency, and accuracy. As a trailblazer in the field, E-PR Online continues to leverage technological advancements to provide unparalleled PR solutions to its clients, solidifying its position as a pioneering company.
For further information about E-PR Online and their groundbreaking AI bot, please visit their official website.
Media Contact
Organization: E-PR
Contact Person: Irina Proskurina
Website: https://e-pr.online/
Email: info@e-pr.online
Country: United States
Release Id: 0407234267