Business Insider

PlayerAuctions Celebrates Its 24th Year Anniversary: Two Decades of eCommerce Innovation

PlayerAuctions was founded in November of 1999, and as the company celebrates its 24th anniversary, it has increased the pace of product innovations. Built to fill a need at a time when few digital marketplaces existed, the company was founded upon the philosophy of giving buyers and sellers ownership of their digital assets, serving customer needs and providing a safe platform to trade digital gaming assets.

PlayerAuctions is now the world’s largest digital gaming asset marketplace, and with product innovations ranging from increased user protection to disbursement method expansion, and marketplace features, it is now the most feature-complete secondary digital gaming asset marketplace as well. The product development philosophy of PlayerAuctions is guided by the idea of filling consumer needs.

 

Just in the last year, PlayerAuctions has released several different tools. With each filling a need that the company identified wasn’t being sufficiently met by existing tools. 

PlayerAuctions released a real-time player count monitoring tool to track player count numbers across a variety of relevant game. There is a lack of metrics for players to determine the player count of games which do not provide official data. This can pose a problem for digital gaming asset traders, whether from the perspective of which games to expand into, or which assets have the potential to retain or gain value over time. Real-time player count data is essential to make these determinations. PlayerAuctions created an algorithm which uses Google trends data to estimate player-count based on historical data. Allowing users to estimate the player count of games which don’t provide publisher data. Increasing functionality for existing marketplace users and allowing them to make more informed decisions with their digital gaming assets.

For an example of the player-count tool.

Functionality is not everything, and PlayerAuctions was also aware that gamers look for ways to better connect with their favorite games. With that in mind, the company designed and released a Game Quiz tool, allowing players to take a quiz and using a proprietary internal algorithm, give users a best match within the scope of the question. Existing tools often give inaccurate responses, and by providing users with the most feature complete game quiz tool in the market, the company increased player investment in popular games.

For an example of the game quiz tool.

PlayerAuctions also refined existing products, such as the marketplace’s offer-listing pages. The company had received feedback from smaller sellers who specialize in individual games that their product listings were often drowned out by larger sellers who have huge amounts of reviews from other games. In order to better democratize the offer-listing pages, the company implement discrete ratings within game and product types. This provided greater visibility to smaller sellers.

Visit the Old School RuneScape currency page to see the discrete rating system.

These are just three product innovations that PlayerAuctions launched this year, and the catalogue of improvements the marketplace has made over its 24-year history is prodigious. Including the PlayerGuardian system, a proprietary fraud-prevention system that ensures the highest level of compliance and buyer and seller safety during trades.

About PlayerAuctions 

PlayerAuctions is the market leader facilitating the buying and selling of digital gaming assets. They connect and support buyers and sellers by providing them a robust set platform marketplace services, including but not limited to, fraud-protection, identity verification, payment disbursement, after-sale insurance and protection, and customer support. The company was founded in 1999, based on the philosophy of giving players access and control of their own gaming assets. For more information about PlayerAuctions, please visit https://www.playerauctions.com.

 

Media Contact

Organization: Playerauctions.com

Contact Person: Yue Hu

Website: https://www.playerauctions.com/

Email: yue@playerauctions.com

City: New York

State: NY

Country: United States

Release Id: 0112238112