Lucra Sports has developed an innovative real-money gamification software that allows consumer platforms to embed competitive contests and gamification features directly into their mobile apps and sites. The company provides brands across industries with a turnkey solution to better engage users and unlock new revenue streams.
Lucra’s current portfolio supports over 150 different competitive activities, spanning bar games, arcade, board games, fitness challenges and pick-up sports. Their recreational games software development kit (SDK) powers head-to-head and multiplayer contests with cash payouts tied to performance outcomes.
Additionally, their professional sports SDK allows emerging professional leagues, consumer platforms, and media entities to embed real-money contests into their owned apps and sites based on predicting player performances. Both products provide rich data, insights, and analytics to help clients better understand customers and identify potential new revenue streams.
In just a few months since launching its B2B business in summer 2023, Lucra has signed over 10 deals, with the first partnerships going live in Q1 2023. An additional 4-5 deals are slated to launch in Q2. The target markets include consumer technology, in-person entertainment, real-money gaming, emerging professional leagues, and media entities. Their vision is to connect and energize communities through friendly competition.
As explained by Lucra’s COO, Michael Madding, “we provide all the risk-management, legal and compliance infrastructure, allowing partners to launch in weeks without operational hurdles. Integrating our technology directly into platforms that fans already use creates a sticky engagement loop while diversifying revenue.”
The Lucra team combines experts in building consumer platforms with professionals from the traditional gaming industry. Backers include team owners from the NBA, NFL, MLB, and MLS, along with veteran players across basketball, football and tennis. Advisors also stem from sports, media and entertainment.
About Lucra
Lucra is the leading technology provider of real-money gamification services. Their B2B technologies facilitate real-money contests on partner platforms or within their own app, available on iOS and Android. Lucra’s white-label Software Development Kit (SDK) introduced a new B2B vertical in 2023, providing partners with a comprehensive, turnkey solution to embed gamification technology directly into their platforms. This innovation offers features previously unavailable to recreational game providers, including real-money peer-to-peer contests within their platforms. For more information, visit lucrasports.com.
Media Contact
Organization: Lucra Sports
Contact Person: Dylan Robbins
Website: https://lucrasports.com/
Email: team@lucrasports.com
City: New York
State: New York
Country: United States
Release Id: 0901248778