Formerly Tirtyl, Skipper pioneers eco-friendly living with a renewed mission to inspire greener lifestyles worldwide.
Brisbane, QLD, Australia, 2nd May 2024 – The global issue of mismanaged plastic waste continues to escalate, with estimates suggesting that between 1 and 2 million tonnes of plastic enter the oceans annually.
Rebranding, Origins, and Achievements
In a significant move towards a more sustainable future, Skipper, formerly known as Tirtyl, announces its rebranding alongside an expanded mission dedicated to advancing eco-conscious living. With a vision to simplify the transition away from plastic, promote green alternatives, and reduce environmental impact, Skipper emerges as a leading force from Brisbane, Australia, advocating for greener lifestyles.
The journey began with a bold concept: to eliminate plastic waste by offering eco-friendly alternatives to traditional cleaning products. “It has been three years since the introduction of ‘just add water’ to Australia, and we are pleased with the progress. Even major companies have taken notice,” shares May Bandi, Co-Founder of Skipper. Since 2021, Skipper (formerly Tirtyl) has prevented the consumption of over 3.5 million plastic bottles with their tablet alternatives.
Reflecting on the company’s challenge in establishing their brand identity, Lachlan Hill, Co-Founder and GM of Product, Production, Operations & Impact at Skipper, states, “Despite leading the transition to just-add-water in Australia and achieving success in the US, the name Tirtyl has posed challenges. It’s confusing to pronounce and spell.”
The Transition to Skipper and Commitment Beyond Products
Hence, Skipper announces its rebranding, simplifying the brand name and reaffirming its commitment to sustainable living. “As we look beyond the horizon, we need a name that represents who we are and what we stand for. That name is Skipper,” explains Lachlan.
As Skipper sets sail towards uncharted waters, its mission remains unchanged: to make sustainability a seamless part of everyday life. “Every time a Skipper product is chosen, it leads households or workplaces towards responsible consumption, while simultaneously reducing waste,” emphasizes Lachlan Hill.
Skipper’s commitment to the environment extends beyond product innovation. The company actively engages in funding sustainable waste infrastructure in developing communities and advocating for policy changes to address the root causes of plastic pollution.
“We’ve achieved significant milestones, preventing the use of over 3 million plastic bottles during our time as Tirtyl, but our mission is far from over,” says May. “With Skipper, we’re doubling down on our commitment to improving our products and making them accessible for everyone.”
Future Outlook
Consumer attitudes towards eco-friendly products continue to evolve, with a majority seeking sustainable options and willing to pay more for eco-friendly brands.
This trend aligns with May’s assertion that such innovations will become the new norm in the coming years. “In the next few years, these innovations will become the new norm,” he adds.
A Message of Gratitude from Skipper
Expressing gratitude to customers and partners, May encourages ongoing support. “Your support has brought us to where we are today, and we need you on board for where we’re headed.”
Lachlan concludes, “If you liked Tirtyl, you’ll absolutely love what’s ahead. Thank you for your continued support, and stay tuned for what’s to come. Together, as skippers, we can usher in the sea change our future demands.”
Both founders and the Skipper team invite individuals, businesses, and environmental advocates to join them on this journey. Through collaborative efforts to address ocean plastic pollution and prevent its recurrence, lasting change can be achieved by tackling the underlying causes of the issue.
For more information on Skipper’s initiatives or media inquiries, interviews, and potential collaborations, please contact Molly at press@skipper.org.
About Skipper
Skipper, founded in 2020 by Lachlan Hill and May Bandi, has rapidly become Australia’s #1 just-add-water home and personal care range. In just three years, Skipper has made significant strides in reducing plastic waste, preventing millions of bottles from entering landfills annually. Join us in recognizing Skipper’s impactful journey towards a cleaner, greener future—a testament to the power of purpose-driven entrepreneurship.
Media Contact
Organization: Skipper
Contact Person: Molly
Website: https://skipper.org/
Email: press@skipper.org
City: Brisbane
State: QLD
Country: Australia
Release Id: 02052411629