India, 5th Aug 2024 – According to a study conducted by DataM Intelligence Market Research, the nutrition market is experiencing robust growth driven by several key factors that reflect evolving consumer preferences and advancements in science. Rising health consciousness among individuals is a primary catalyst, with more people focusing on maintaining a balanced diet and overall well-being. This shift has spurred demand for diverse nutritional products, including functional foods, dietary supplements, and specialized nutrition solutions.
Moreover, the probiotics and postbiotics market is experiencing notable trends that reflect a growing understanding of gut health and its broader impact on overall wellness. One prominent trend is the expansion of product offerings, with an increasing variety of probiotic supplements and postbiotic formulations designed to address specific health concerns, such as immune support, digestive health, and mental well-being.
For instance, in 2023, Gnosis by Lesaffre launched a new product in its probiotic range: LifeinU L.Rhamnosus GG 350. The nutrition market is a dynamic and rapidly evolving field characterized by fierce competition and continuous innovation. Meanwhile, the rise of disruptive new entrants and private labels is reshaping market dynamics, driving further evolution and adaptation within the industry.
The company has a wide array of nutrition topics within its database. Listed below are the top trending markets:
- The food supplement market reached US$ 172.89 billion in 2022 and is expected to reach US$ 345.13 billion by 2031, growing with a CAGR of 8.4% during the forecast period 2024-2031. The essential driver of market expansion of food supplements is the aging population is an unstoppable global trend.
- The probiotic food supplement market reached US$ 66.5 billion in 2022 and is expected to reach US$ 106.18 billion by 2031 It is expected to grow with a CAGR of 8.04% during the forecast period 2024-2031. There’s a growing trend towards preventive healthcare and self-medication, with people seeking ways to boost their immunity and general health through dietary supplements.
- The probiotic food market is expected to reach a projected revenue of US$ 110.38 billion by 2030 and grow at a CAGR of 6.5% from 2024 to 2031. Probiotics are believed to support digestive health by restoring the balance of beneficial bacteria in the gut. This has led to increased interest in probiotic-rich functional foods as a natural and convenient way to address digestive concerns.
- The probiotic drinks market is expected to reach a projected revenue of US$ 29.3 billion by 2030 and grow at a CAGR of 6.3% from 2024 to 2031. Consumers are looking for beverages that have more than just a thirst-quenching experience. The growing number of health-conscious people is growing day by day.
- The postbiotic market is expected to reach a projected revenue of US$ 165 million by 2030 and grow at a CAGR of 7.2% from 2024 to 2031. Additionally, the postbiotic food supplement market is expected to reach a projected revenue of US$ 15.3 million by 2030 and grow at a CAGR of 8.6% from 2024 to 2031. The growing awareness of gut health is a key driver propelling the global postbiotics market. Consumers are increasingly recognizing the pivotal role of gut health in overall well-being, and this heightened awareness is translating into a surge in demand for postbiotic products.
- The probiotic cosmetic market is expected to reach a projected revenue of US$ 24.36 billion by 2030 and grow at a CAGR of 6.7% from 2024 to 2031. As consumers prioritize health and wellness, the market for probiotic cosmetic products is expected to continue its growth trajectory in the coming years. Companies that can meet this demand with high-quality, natural, and effective probiotic skincare solutions are well-positioned to succeed in the market.
- The nutraceuticals market is expected to reach a projected revenue of US$ 701.33 billion by 2030 and grow at a CAGR of 9.11% from 2024 to 2031. Nutraceuticals are associated with various medical and health benefits, which is driving its increased adoption among consumers globally. Rising healthcare costs, coupled with the increasing aging population worldwide, are anticipated to assist the global nutraceutical market growth over the forecast period.
- The personalized nutrition market is expected to reach a projected revenue of US$ 48.9 billion by 2030 and grow at a CAGR of 13.8% from 2024 to 2031. The increasing incidence of chronic diseases, growing concerns about inadequate nutrition, and a large aging population are some of the key factors responsible for the rising demand for retained nutrition products.
- The functional beverages market is expected to reach a projected revenue of US$ 325.1 billion by 2030 and grow at a CAGR of 12.1% from 2024 to 2031. The progressive inclination of consumers toward health-oriented beverages has involved probiotic food products as a requisite in the list. In addition, the sale promoting tag lines, such as ready-to-drink, on the go, and other convenience factors, such as favorable packaging altogether served by beverages, further augment the demand for functional beverages.
- The dietary supplements market is expected to reach a projected revenue of US$ 296.37 billion by 2030 and grow at a CAGR of 13.38% from 2024 to 2031. Advances in supplement formulations and the development of new products, including personalized supplements, attract consumers looking for tailored health solutions.
- The sports nutrition market is expected to reach a projected revenue of US$ 70.21 billion by 2030 and grow at a CAGR of 12.34% from 2024 to 2031. Increasing participation in fitness activities, from casual exercise to professional sports, fuels demand for sports nutrition products that support performance and recovery.
- The vegan supplements market is expected to reach a projected revenue of US$ 21.03 billion by 2030 and grow at a CAGR of 10.2% from 2024 to 2031. Increasing adoption of vegan and plant-based diets, driven by health, ethical, and environmental concerns, boosts demand for vegan supplements.
- The infant nutrition market is expected to reach a projected revenue of US$ 79.3 billion by 2030 and grow at a CAGR of 9.6% from 2024 to 2031. Increased educational campaigns by healthcare professionals and organizations about the benefits of proper infant nutrition raise awareness and drive demand for high-quality products.
- The clinical nutrition market is expected to reach a projected revenue of US$ 102.41 billion by 2030 and grow at a CAGR of 8.14% from 2024 to 2031. The growing incidence of chronic conditions such as diabetes, cardiovascular diseases, and cancer drives demand for clinical nutrition products designed to manage these conditions and support recovery.
- The healthy snacks market is expected to reach a projected revenue of US$ 101.06 billion by 2030 and grow at a CAGR of 6.1% from 2024 to 2031. Continuous innovation in snack formulations, including the introduction of new flavors, ingredients, and healthier alternatives, attracts health-conscious consumers.
- The nutricosmetics market is expected to reach a projected revenue of US$ 17.4 billion by 2030 and grow at a CAGR of 9.3% from 2024 to 2031. An aging population seeks effective solutions for maintaining youthful skin and addressing age-related skin concerns, boosting demand for nutricosmetics.
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