United States, 21st Aug 2024 – Well-designed mobile apps improve access to healthcare for those who may traditionally find it difficult to connect with caregivers.
If effective, this can help to reduce the rate of no-shows, allow workers to quickly get hold of medical records, and make it easier for patients to take control of their own well-being. All of these benefits are especially essential in a world where chronic diseases like cancer, diabetes, respiratory disease, and cardiovascular disease are the main causes of death.
However, the global mHealth app market is predicted to grow at a CAGR of 14.9% from 2024 to 2030. The challenge for developers is therefore to create an effective application that truly meets consumer needs by streamlining processes and enhancing patient satisfaction.
To do this, while continuing to prioritize privacy and security concerns, here are two key digital skills that all healthcare start-ups should consider utilizing.
Digital Skill 1: Target Market Analysis
Ensuring that your healthcare app is a success should begin even before launch day, by finding out whether there is a demand for what you’re offering in the first place. This involves target market analysis, which helps to determine the key pain points of your target audience in a variety of ways, including:
- Conducting surveys
- Holding focus groups
- Researching market demand via Google Trends
- Launching a crowdfunding campaign
- Taking pre-orders
- Releasing a newsletter to gauge interest in your product
You can then make sure that your app offers plenty of strategies to overcome these pain points – something that leading digital health company Kilo Health does well.
Their portfolio of well-being apps and devices is designed to provide new and effective ways to help customers worldwide lead healthier lives. This includes everything from wearable vagus nerve stimulation devices to CBT-based stress-relieving apps.
For example, if you’re creating a mental health app with a focus on reducing stress and anxiety, you’ll need to take a look at the factors driving high stress levels in the first place. If your target audience is young professionals, this is likely to involve work overload and lack of sleep.
Using this analysis, you’ll then need to integrate proven measures for tackling these issues into your app, such as guidance on creating a relaxing bedtime routine and sleep meditations.
Another effective skill to have in your arsenal is knowing how to use free online tools such as Google Analytics. This software collects data from your websites and apps to get a comprehensive understanding of customer behavior, with real data to guide your healthcare app design decisions.
Digital Skill 2: Staying On Top of Trends
With the digital healthcare market expected to grow by 9.16% between 2024 and 2028, it’s fair to say that this is a pretty fast-paced industry.
Being aware of what consumers really want from their healthcare apps is, therefore, key for companies wanting to remain competitive, especially when it comes to developing software that truly addresses consumer pain points. Here are two current digital healthcare trends to keep in mind if you’re hoping to develop an effective app:
Wearable devices
Healthcare wearables like fitness trackers and blood pressure monitors connect to apps to provide an added element of personalization for users.
For instance, they can greatly improve tracking accuracy for physical activity levels, sleeping patterns, and vital signs, allowing apps to make even more detailed recommendations that will help users reach their goals.
If required, this data can also be shared with physicians and other healthcare professionals to create personalized preventative treatment plans, before symptoms like high blood pressure or weight gain progress into chronic cardiovascular diseases.
Artificial Intelligence
Today, more and more healthcare apps are utilizing the power of generative artificial intelligence. Powered by machine learning algorithms, these tools reduce the need for regular, inconvenient trips to the physician’s office, making quality healthcare more accessible to a wider audience.
Some of the potential ways that AI can help to create effective healthcare apps include:
- Simplifying complex medical terminology
- Delivering symptom-checking features
- Providing secure medical databases
- Making preliminary diagnoses
- Tracking medication adherence
- Offering preventative measures
- Recommending effective lifestyle changes
Together, these applications offer personalized solutions that improve healthcare access for users of all backgrounds, with a variety of unique needs. Studies indicate that customizable mobile apps are more likely to encourage adherence to wellness programs, therefore improving health outcomes in the long term.
Discover more on how these digital skills have helped to create effective healthcare apps and read about their transformative power by visiting the Kilo Health website.
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Country: United States
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