DEFI Snacks launches a line of high-protein chocolate snacks designed to fuel active lifestyles while championing female entrepreneurship with a 1% profits donation.
By: DEFI Snacks LLC
Revolutionizing Chocolate Snacking: DEFI Snacks’ Clean Protein and Socially Conscious Approach
DEFI Snacks LLC is making waves in the food industry by introducing a game-changing line of protein-infused chocolate snacks that not only offer a healthier indulgence, but also support female-led businesses. With the official launch scheduled for the end of October 2024, DEFI brand’s innovative product range brings three flavors to market: Milk Chocolate, Dark Chocolate, and Dark Chocolate with Pink Himalayan Sea Salt. Each bag combines decadent real chocolate with functional ingredients like casein protein powder, whey crisps, and crispy sprouted buckwheat.
But DEFI Snacks isn’t just about delicious chocolate with a protein punch—it’s about changing the way business is done. The brand, founded by Tatyana Jones, commits 1% of its profits from each sale to support female entrepreneurs, addressing the gender funding gap that has left many women business owners without access to essential capital.
“DEFI is more than just a snack—it’s a movement,” says Jones. “We’re here to fuel people’s bodies with clean proteins, and address craving for real high quality chocolate, all while helping other women achieve their dreams through business.”
Bridging the Gap Between Indulgence and Fitness
In today’s world, consumers are looking for balance. Many seek out indulgent snacks to satisfy cravings, but also want foods that align with their health and fitness goals. DEFI Snacks addresses both of these needs with a unique combination of real indulgent high quality chocolate and clean protein sources. Unlike typical “healthy” snack bars or low-sugar treats that often rely on artificial sweeteners or compromise on taste, DEFI delivers indulgence without the guilt.
The inclusion of casein protein powder, a slow-digesting protein known for muscle repair, makes DEFI ideal for athletes or anyone looking to boost their protein intake. Meanwhile, sprouted buckwheat adds texture, crunch, and a range of benefits. As a naturally gluten-free and grain-free superfood, buckwheat itself is loaded with vitamins, fiber, and antioxidants, and it promotes gut health—a rare find in the chocolate snacking category.
“There’s a gap in the market for snacks that are both truly indulgent and functional,” says Jones. “Most products lean too far in one direction, either compromising taste for health or the other way around. DEFI Snacks strikes that balance perfectly.”
Superfoods in Chocolate: A New Frontier
One of the most intriguing elements of DEFI Snacks is the use of sprouted buckwheat, a superfood that is as beneficial for the environment as it is for the body. Buckwheat, often misunderstood and underutilized, plays a dual role in DEFI Brand’s products. Nutritionally, it’s packed with antioxidants, vitamins, and fiber, making it a standout ingredient for consumers looking to improve gut health or add more plant-based nutrition to their diets.
“Buckwheat is an incredible ingredient that more people need to know about,” explains Jones. “Not only is it gluten-free and packed with nutrients, but it’s also great for the environment. Farmers love it because it makes the soil more fertile, which is a big win for regenerative agriculture. Most people miss-classify it as a grain, when in reality it’s actually a fruit.”
By introducing this overlooked ingredient to the chocolate snacking space, DEFI Snacks is expanding the horizons of what consumers can expect from either indulgent or functional snacks. The combination of sprouted buckwheat with whey crisps and slow-release casein protein creates a texture and flavor experience that is both satisfying and health-forward.
A Purpose-Driven Mission: Supporting Female Entrepreneurs
DEFI Snacks stands apart from other brands in the snack industry through its commitment to giving back. With only 2% of venture capital funding going to female founders, DEFI is tackling this inequity head-on by dedicating 1% of its profits to help fund other female-led businesses. This initiative not only provides vital financial support, but also creates a platform for mentorship, networking, and community building among female entrepreneurs.
“Our goal is to create a ripple effect,” says Jones. “By giving 1% of our profits to support female-run businesses, we’re empowering the next generation of women leaders. It’s a small step toward addressing the massive funding gap that exists today.”
This mission-driven approach aligns with the growing consumer demand for brands that prioritize social responsibility and transparency. In a world where consumers increasingly seek to support companies with ethical practices and community-minded goals, DEFI Snacks delivers on both fronts.
A Local Start with National Aspirations
Although DEFI Snacks is in its early stages, the brand is quickly gaining momentum. Initially launching with pre-sales on its website (www.defi-snacks.com) and Amazon, DEFI products are also being stocked at local CrossFit gyms in New Jersey, where the brand was born. With plans to expand into non-traditional retail outlets such as yoga studios, fitness centers, and wellness-focused venues, DEFI has its sights set on national distribution. The brand’s long-term goal is to see its protein-packed chocolates on the shelves of major retailers like Whole Foods.
“The fitness community has been incredibly supportive of our launch,” says Jones. “CrossFit gyms are the perfect place for our snacks because they align with the active, health-conscious lifestyle of our target audience.”
As DEFI Snacks continues to grow, the brand’s purpose-driven mission and focus on quality ingredients remain at the forefront of its strategy. The combination of high-protein real chocolate with a commitment to supporting female entrepreneurs is what sets DEFI apart from competitors in the crowded snack food space.
Packaging That Communicates Boldness and Rebellion
DEFI Snacks’ rebellious spirit is reflected in its eye-catching packaging, designed to stand out on shelves and online. The packaging features bold colors and graphics that speak to the brand’s core values of indulgence, fitness, and female empowerment. This visual identity is key to DEFI brand’s goal of attracting consumers who value both taste and purpose.
“Our packaging is as bold as our mission,” says Jones. “We want people to see it and instantly know that this is a brand that doesn’t settle for the ordinary. We’re here to challenge the status quo, both in terms of snacking and in the way business is done.”
Looking Ahead: DEFI Snacks’ Future Plans
With its innovative product line and purpose-driven mission, DEFI Snacks is poised for rapid growth. The brand is actively pursuing partnerships with gyms, fitness centers, and non-traditional retailers across the country. As the company expands, it remains committed to its core values of supporting women in business, promoting healthy lifestyles, and providing indulgent, protein-packed snacks without compromise.
DEFI brand’s long-term vision is to be available in major health-conscious retailers and to continue growing its community of supporters who believe in the power of rebelling against outdated norms. DEFI Snacks’ future SKU’s will continue to build on mass appealing flavor trends like peanut butter, nut inclusions, and seasonal flavors.
About DEFI Snacks LLC
Founded by Tatyana Jones, DEFI Snacks LLC is a female-led company on a mission to revolutionize the snacking industry. DEFI stands for Delicious Energizing Fitness Indulgence, reflecting the brand’s dedication to providing indulgent yet functional chocolate snacks made with clean ingredients like casein protein, whey crisps, and sprouted buckwheat. DEFI brand fights for a rebellious approach to snacking, business and life, and is a perfect representation that the world is never just black or white, and our snacks shouldn’t be either. You can have real chocolate without fake sugars and also eat better-for-you functional ingredients all in one snack. You can make a profit and also lift a community around you with your success. With this purpose-driven approach, DEFI donates 1% of its profits to support female entrepreneurs. The company’s products are currently available for pre-order through its website, and will be on Amazon and at local participating Crossfits at the end of October, with plans for nationwide expansion in the future.
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DEFI Snacks LLC
Website: www.defi-snacks.com
Instagram: @defisnacks
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Organization: DEFI Snacks
Contact Person: Tatyana Jones
Website: http://www.defi-snacks.com
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Country: United States
Release Id: 07102418041