When seeking to disseminate information, whether it be news announcements, or updates, a well-written press release is an indispensable tool. However, the distribution of a press release is just as important as its substance when it comes to its actual impact. Without the proper audience, your message, no matter how powerful, will be ineffective. ‘Press release how to distribute’ is a concern for U.S companies these days, by mastering this art they can increase exploration, secure media attention and contact their desired demographics. 

In this article, we will explain and outline strategies to ensure that you get the maximum circulation – i.e. maximum visibility from your press release. 

Why is it Important to Focus on Distribution

If you really want to get your message out there, you need to have a targeted distribution strategy that will deliver your message where you want it to be delivered. 

Media Channels

The right media outlets will pick up your story and run with it. Soon enough, more media outlets will be involved and your message will be everywhere, on the TV, in the paper, on radio, on social media – just everywhere.  

Online Presence

Since your press release will be available everywhere, whenever someone searches for similar products or services, the likelihood that the internet will take them to your press release increases. And so, you can convert your press release into actual business leads.

Press Release Content

Make sure that your press release is up to the mark content wise. A weak press release will not be effective even if it reaches your target audience. It is recommended to make your content worth distributing, make sure your press release has an attractive heading, a magnetic lead, to the point information asking customers to engage in specific actions and correct contact info. 

Press Release Distribution Methods

You can engage one or more of the many channels available to distribute your press release. You can either:

• send it directly to media channels
• use a distribution service agency
• contact influencers and bloggers
• post it on your own web sites and social media. 

The ideal solution would be a combination of all the above – use media channels as well as influencers or own websites and social media.

Since everyone is using the internet these days, make your press release easy to find on the internet. You can do this by using the right words that people search for and by making sure that your contact information includes web addresses for your websites. 

Get Some Influencer and Bloggers

If you can engage influencers and bloggers in your media campaign, they will contribute very significantly in circulating your message of ‘Press release how to distribute’ to the people. Identify the right influencers with the following that you want to target. Then offer them exclusive benefits so that the influencers consider it a win win. They can increase their followers and generate business leads for you at the same time. 

Follow the Insights

Now that your press release is out there, making its way to everybody, it will be important for you to keep track of it and check if you are actually achieving your desired results. If you engage a distribution service agency, they will provide various reports to show how far your message has reached and how many media outlets have picked it up. The important points you may want to focus on are:

• how many media outlets are running your press release
• who these media outlets are
• what is their viewership/ traffic
• how many people have commented on it
• how many people have shared it and so on.

You can also discuss this directly with your media contacts or the influencers you may have hired and they will tell you exactly how your press release is performing compared to similar ones. 

Conclusion

It takes more than just emailing a few journalists to get news out in public in the U.S. It calls for a well planned strategy for understanding ‘press release how to distribute’, which incorporates influencer marketing, internet promotion and direct outreach. So, make sure that you select the right channels and the right distribution services along with the right content. Finally, keep track of your press release and get feedback on it. Remember, for those people who don’t know your products or services already, the press release may be your first impression – so make it a good one.