CoinW and LALIGA Official Partnership Press Conference Held in Taiwan – Ambassador Fernando Morientes Attended
CoinW has partnered with LALIGA, becoming its regional partner for Taiwan and Hong Kong, to merge blockchain innovation with the excitement of football. The collaboration was celebrated at a press conference in Taipei on January 17, featuring LALIGA ambassador Fernando Morientes. Together, they aim to enhance fan engagement and advance cryptocurrency adoption through exclusive events and initiatives.
CoinW LALIGA Partnership Announcement
Dubai, United Arab Emirates, 21st Jan 2025 – CoinW, a global pioneer in cryptocurrency trading, recently announced its strategic partnership with LALIGA, the world-renowned Spanish professional football league. As the regional partner of LALIGA for Taiwan and Hong Kong, CoinW and LALIGA will jointly host a press conference on January 17 at the W Hotel in Taipei to commemorate this historic collaboration. Special guest and former Spanish national team player Fernando Morientes will attend as LALIGA’s ambassador.
A Historic Moment in Taipei
Under the theme “One League, One Legend”, CoinW and LALIGA aim to bring the excitement and brilliance of LALIGA to a broader global audience while showcasing the limitless possibilities of blockchain technology. To celebrate this milestone, the press conference on January 17 at the W Hotel Taipei gathered prominent guests, including Michael Sun, LALIGA’s Executive Chairman for Greater China; Nassar Al Achkar, CoinW’s Chief Strategy Officer; Monika Mlodzianowska, Head of Strategic Partnerships; and special guest Fernando Morientes, LALIGA’s official ambassador.
When asked why CoinW chose to partner with LALIGA, Nassar Al Achkar, Chief Strategy Officer at CoinW, remarked: “ We chose to partner with LALIGA because it represents excellence, passion, and a global legacy that resonates with millions of fans. For CoinW, this collaboration is more than just a sponsorship; it’s our official debut into the international sports world, combining football’s timeless appeal with the transformative potential of blockchain. It’s a milestone that underscores our commitment to making cryptocurrency accessible and meaningful on a global scale. “
Sergi Torrents, Executive Director of LALIGA Greater China, added: “Innovation has always been at the heart of LALIGA’s growth. Our partnership with CoinW underscores our commitment to staying ahead of the curve and connecting with fans through diverse channels. Blockchain and cryptocurrency are reshaping industries, and we’re thrilled to collaborate with a forward-thinking partner like CoinW to explore its full potential.”
Merging Sports and Technology
Since its founding in 1929, LALIGA has become one of the top five football leagues in the world, producing countless legends such as Lionel Messi and Cristiano Ronaldo. Today, LALIGA continues to lead the football world with its star-studded roster, featuring top players like Robert Lewandowski, Lamine Yamal, and Kylian Mbappé. Fans and crypto enthusiasts can look forward to an exciting lineup of events and initiatives, including: Interactive fan engagement programs, exclusive rewards and airdrops, blockchain education campaigns, year-round immersive football-themed activities.
This strategic partnership not only highlights the fusion of sports and blockchain innovation but also underscores CoinW’s commitment to enriching fan experiences and advancing the future of cryptocurrency adoption globally.
About CoinW and LALIGA
Founded in 2017, CoinW is one of the world’s leading cryptocurrency trading platforms, created by a team of experts in cryptocurrency, cybersecurity, and finance. With operations in 14 countries and over 13 million users, CoinW provides secure, transparent, and user-centric trading solutions. The platform boasts 18 localized service centers and a global team of more than 1,000 professionals, offering top-tier services supported by cutting-edge technology and market liquidity. CoinW is dedicated to driving industry innovation and adheres to the highest standards of security and compliance to support individuals and institutions in the crypto ecosystem.
LALIGA, officially known as the Spanish Professional Football League, is a global, innovative sports organization committed to social responsibility and a leader in the entertainment industry. The organization oversees Spain’s professional football leagues, LALIGA Santander and LALIGA SmartBank, comprising 20 LALIGA Santander and 22 LALIGA SmartBank clubs. LALIGA boasts over 240 million followers across 16 platforms in 20 languages and has representatives in 41 countries and regions worldwide. The league established an office in China in 2014 and continues to engage in social initiatives through LALIGA Genuine, the world’s only professional football league for players with intellectual disabilities.
The partnership between CoinW and LALIGA marks the beginning of an exciting new era where sports and blockchain converge to create unparalleled experiences for fans. Stay tuned for exclusive updates and events as CoinW and LALIGA embark on this remarkable journey together.
Frequently Asked Questions (FAQs)
1. What is the partnership between CoinW and LALIGA?
The partnership between CoinW and LALIGA is a regional collaboration in Taiwan and Hong Kong. In addition, it combines blockchain solutions with football engagement. Moreover, the agreement explores new fan interaction models through digital tools, education, and promotional activities linked to sports and cryptocurrency awareness.
2. Where was the press conference held?
The press conference took place at the W Hotel Taipei on January 17. In addition, it marked the official announcement of the regional partnership between CoinW and LALIGA. Moreover, the event brought together industry representatives, executives, and media to discuss the goals of the collaboration.
3. Who attended the press conference?
Key attendees included Fernando Morientes and executives from CoinW and LALIGA. In addition, senior strategy and partnership leaders also attended. Moreover, the gathering showed both sports and blockchain perspectives on the collaboration.
4. Why did CoinW partner with LALIGA?
CoinW partnered with LALIGA to connect blockchain innovation with a global sports platform. In addition, the goal is to improve user engagement and increase cryptocurrency awareness through football audiences. Moreover, the collaboration supports CoinW’s strategy of entering international sports partnerships.
5. What activities are expected from this partnership?
The partnership may include fan engagement programs, digital rewards, educational campaigns, and football-themed events. In addition, these activities connect blockchain technology with sports audiences. Moreover, both organizations aim to create interactive experiences that combine entertainment with learning about digital assets and fan tools.
6. How does blockchain connect with football engagement?
Blockchain supports fan interaction through digital rewards, verified participation systems, and engagement-based campaigns. In addition, CoinW and LALIGA explore ways to make fan experiences more interactive. Moreover, they use crypto tools to create new forms of digital participation in sports.
7. What is CoinW?
CoinW is a cryptocurrency trading platform founded in 2017. It operates in multiple countries and provides digital asset trading services worldwide. In addition, the company focuses on security, liquidity, and user tools. Moreover, it supports both individual and institutional users in the crypto ecosystem.
8. What is LALIGA?
LALIGA is Spain’s professional football league organization. It manages top competitions such as LALIGA Santander and LALIGA SmartBank. In addition, it includes many clubs and players and is known worldwide for its football structure. Moreover, it runs international outreach and fan programs.
9. What was the theme of the event?
The press conference used the theme “One League, One Legend.” In addition, it reflects the shared vision of CoinW and LALIGA. Moreover, the theme highlights global football culture, blockchain innovation, unity, and digital engagement in sports.
10. What is the expected impact of this partnership?
The collaboration may change how sports organizations and blockchain companies work together. In addition, it can introduce new fan engagement models and expand digital interaction in football. Moreover, both CoinW and LALIGA aim to explore long-term opportunities in global fan experience development.
Media Contact
Organization: CoinW
Contact Person: Angelo Tan
Website: https://www.coinw.com/
Email: Send Email
City: Dubai
Country: United Arab Emirates
Release Id: 21012522768