Finance Differently Soars 340%: A Bold Merger to Unveil Six Products That Will Redefine Finance in 2025
Finance Differently, founded by industry leader Kat Marsalek, has officially completed a game-changing merger, marking a 340% expansion and setting the stage for a revolutionary year in finance. With a silent partner bringing deep industry expertise and a track record of scaling startups to multimillion-dollar success, the company is poised to launch six innovative financial products in 2025—each designed to shift the advantage from banks to consumers.
Finance Differently, originally launched in February 2024 as a mortgage broking business, is evolving into a financial empowerment and education company with a mission to help Australians take control of their money—while making the process engaging and accessible. Unlike traditional mortgage brokers who focus solely on transactions, Finance Differently provides a strategic approach that ensures customers not only secure home loans but also learn how to pay the banks the least amount of interest possible. Early testing of the company’s groundbreaking program, set to launch on May 12, has already demonstrated extraordinary results, with the average customer projected to save $430,000 in interest.
The merger, which has been in development since November 2023, brings on a silent partner with over 20 years of experience in finance and a proven ability to scale high-growth businesses. Their last startup hit $26 million in turnover within just a few years, earning a spot in the AFR’s BRW Fast Starters top 10. With their expertise focused on refining Finance Differently’s backend systems, automation, and operational efficiencies, the company is now positioned to execute its ambitious vision at scale.
The first of six new products will launch on March 17, 2025, with a new release scheduled every two months until the end of the year. These offerings will reshape how Australians approach their finances across four critical areas: cash flow, income, mortgage management, and investing. Ranging from programs and online courses to one-on-one coaching and a book, the suite of products is designed to provide actionable strategies that help individuals take control of their financial futures.
Kat Marsalek, a finalist for the Better Business Awards 2025 Industry Thought Leader of the Year, has long been driven by a passion for finance and growth. Selling her last finance business to CBA in 2019, she has spent her career challenging conventional financial structures and empowering consumers to make smarter financial decisions. This latest evolution of Finance Differently is a continuation of that mission, with early customer data already projecting over $23 million in savings for clients.
“This is just the beginning,” says Marsalek. “We are flipping the financial landscape on its head, ensuring that everyday Australians—not the banks—have the upper hand. Our goal is to make financial empowerment accessible, effective, and even fun. With the right knowledge, people can make smarter decisions, pay off their mortgages faster, and build real wealth. We’re here to make sure they do.”
To learn more about Finance Differently, visit their website.
About Finance Differently
Finance Differently is an Australian financial empowerment and education company dedicated to shifting the advantage from banks to consumers. Founded by Kat Marsalek, an industry expert with over 20 years of experience, the company offers mortgage broking services alongside innovative programs designed to help Australians master cash flow, increase income, manage mortgages strategically, and build long-term wealth. With six new product launches set for 2025, Finance Differently is redefining the way people approach money, making financial success accessible and achievable.
Media Contact
Organization: Finance Differently
Contact Person: Kat Marsalek
Website: https://financedifferently.au/
Email: Send Email
City: Brisbane
Country: Australia
Release Id: 11022523695