C2 Management’s CEO Waylon Barnes; The new face of modern music marketing

Waylon Barnes, CEO of C2 Management, is redefining modern music marketing by helping artists navigate the industry’s complexities. As both a music and marketing executive, Barnes emphasizes a creative-first approach, ensuring artists stay true to their music while his team handles the business side. Under his leadership, Beverly Hills-based C2 Management has supported top talent, offering a fresh perspective that allows musicians to focus on their craft without being overwhelmed by marketing demands. Barnes’ vision is clear: artists shouldn’t have to be experts in everything—his team is there to help them succeed.

Being creative is achievable for many people. However, becoming a successful creative is where many artists encounter roadblocks that are difficult to overcome. In the music industry, artists face significant challenges. They must navigate fierce competition while also juggling their roles as musicians, social media influencers, and marketing experts, which can be overwhelming. To make matters worse, they often find themselves caught in a constant guessing game, asking, “Is this the right move?”

Fortunately, the industry has professionals like Waylon Barnes. As a music and marketing executive, he successfully balances creativity with business acumen. “Navigating today’s music industry is challenging. There’s an abundance of information that can leave many artists feeling lost, without a lifeline, and I don’t blame them—it’s unrealistic to expect them to be experts in the music business as well,” says Barnes.

Barnes is the founder and CEO of C2 Management, a music marketing and artist development firm based in Beverly Hills, CA. Under his leadership, C2 Management has worked with many of today’s leading acts, employing a creative approach to artist development. “We ensure that music comes first and the business plan comes second. If an artist doesn’t authentically connect through their music, no amount of business expertise can compensate. Our primary goal is to support them artistically and then focus on the business,” he explains.

This creative approach distinguishes Barnes and C2 Management from their competitors. Many artists lack this fresh perspective within their teams, but it is central to the company’s philosophy. At C2 Management, the artist takes precedence, and business considerations come second. “Artists don’t need to be jack-of-all-trades and master of none when we are here to help. We want them to focus on their music while we handle the rest.”

To learn more about C2 Management and how Waylon Barnes is transforming the music landscape, visit https://waylon-barnes.com/ and https://ctwomanagement.com/

Media Contact

Organization: C2 Management

Contact Person: Waylon Barnes

Website: https://www.ctwomanagement.com

Email: info@ctwomanagement.com

Address: 468 North Camden Drive, Beverly Hills, CA 90210

City: Beverly Hills

State: California

Country: United States

Release Id: 10032524961