Deccan Grainz India Announces Entry into Chinese Market Expanding Global Rice Export Presence
Deccan Grainz India, led by Kiran Kumar Pola, has entered the Chinese market with its premium Sona Masuri rice as it marks a major milestone in global expansion prior to a domestic launch in India in 2026.
Strategic Global Expansion for Deccan Brand
Phoenix, Arizona, United States, 12th Jul 2025 – Parent company of international rice export brand Deccan Grainz India announced today its official entry into the Chinese market, a significant milestone in the company’s global growth trajectory. This milestone marks the brand’s presence in over a dozen countries including the United States, Canada, Australia, Sweden, UK, Germany, Ireland, Turkey, and other EU nations.
Image Description: Kiran Kumar Pola, Director, Deccan Grainz India
Deccan Enters Chinese Market with Sona Masuri Rice
With this move, Deccan becomes part of the league of Indian basmati rice exporters who have been able to enter China—a market whose demand for high-quality, aromatic rice varieties, despite being the second-largest producer of rice globally, keeps growing. The company intends to position its brand non-basmati offerings, headed by Sona Masuri, against the evolving tastes of urban Chinese consumers.
South India’s Leading Exporter Achieves Global Reach
“We are proud to be the only South Indian rice brand to have come so far and across in rice exports globally,” Deccan Grainz India Director Kiran Kumar Pola stated. “Reaching the Chinese market is a significant milestone in our global odyssey and reflects the international faith in our quality.”
Dominance in Non-Basmati Segment, Especially in the U.S.
Deccan Grainz is a leading exporter of non-basmati rice and Sona Masuri is responsible for supplying around 60% of its total export quantity. Deccan Grainz in the United States leads the demand for non-basmati due to the increasing demand from Indian expatriates as well as Indians worldwide who are looking for authentic Indian rice.
Farmer-Centric Model Drives Quality and Sustainability
The company procures rice from thousands of Indian farmers settled in Andhra Pradesh and Telangana. The farmer-centric approach provides quality consistency and results in sustainable livelihood. “Our farmers are the backbone of our success. If our farmers were not dedicated to sustainability and quality, our global journey could not have been possible,” stated Kiran.
World-Class Processing Facility in Hyderabad
Deccan Grainz boasts of a cutting-edge rice processing plant at Sultanpur, close to Hyderabad. Equipped with the latest Japanese technology, the plant produces 5,500 metric tonnes of rice per month and employs over 100 personnel. The plant is also the centre of the company’s rigorous quality standards, which have helped Deccan ship over 7 crore bags of rice in the last 15 years.
India Launch Date Set for 2026: Winning at Home
In an unusual turnaround of typical business strategy, Deccan Grainz is now set to introduce its offerings in the domestic market of India in early 2026. “They say we need to win at home first and then elsewhere. But we already won elsewhere. Now, we are going to win at home,” said Kiran, confident about the entry of the brand in Indian homes.
Kiran Kumar Pola’s Story: From Trainee to International Leader
The company’s success is rooted in the professional transformation of Kiran Kumar Pola, who began life as a trainee at an Hyderabad rice mill in 1995. Having worked nearly 14 years in the business, he established Deccan as a dedicated brand in London in 2008. Deccan Grainz is now a name the world trusts for exporting rice during his tenure.
Reinventing Indian Rice for Global Markets
As it enters China and prepares to enter India, Deccan Grainz India continues to redefine the perception of Indian rice around the world with quality, innovation, and strategic growth.
About Deccan Grainz India
Deccan Grainz India is an export company of rice from Hyderabad, known for providing high-quality non-basmati varieties of rice, the best being Sona Masuri. Doing business all over the globe under the brand name of Deccan, it has well over a dozen buyers globally and possesses a well-established sourcing and processing infrastructure to cater to the highest standards of requirements.
Media Contact
Organization: Deccan Rice
Contact Person: Kiran Kumar
Website: https://www.deccanrice.com/
Email: contact@deccanrice.com
Contact Number: +16024763070
City: Phoenix
State: Arizona
Country: United States
Release Id: 12072530546
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