iMarketable Shares a Modern Framework for Launching and Scaling DTC Brands
New York, NY – August 20, 2025 – iMarketable, an American e-commerce growth company, announced today its actionable framework for developing direct-to-consumer (DTC) brands in the content era of today. The method, which was created by Samir Kahlot, iMarketable Founder and a 4x founder and growth expert, is aimed at allowing entrepreneurs to create scalable businesses without making it overly complicated.
Connection Over Complexity in DTC Branding
Using more than 8 years of first-hand experience creating and scaling DTC businesses, Kahlot asserts that accomplishment today is about connection, not complexity.
Lessons of a Serial Founder
Having brought to life a number of brands himself, Kahlot knows what continues to work in the present-day marketplace. He encourages founders to concentrate on content that gets attention based on relevance, rather than tricks or trends.
Smarter Platforms Require Stronger Content
“Brands no longer have to waste time ‘warming up’ ad accounts or accumulating months of pixel data like we used to,” Kahlot explained. “If you have good content, platforms such as TikTok and Meta are intelligent enough to pair it with the appropriate audiences, even cold audiences. You simply need to talk straight into what matters to people.”
Creating Customer Avatars That Deliver Performance
Seconding Kahlot, knowing your customer is key. Companies that invest in creating a specific customer avatar based on their pain points, aspirations, behaviors, and drivers are able to craft content that is personal and performs better.
Messaging That Resonates Over Perfect Targeting
“You don’t need perfect targeting. You need messaging that resonates,” he said. “Once you have that, the platforms do the heavy lifting.”
Testing Creative Angles for Early Scale
He urges founders to experiment with several innovative angles, particularly user-generated and natively looking content, and feed them to wider audiences early. “What sticks might surprise you. When something connects emotionally, scale it and let the algorithm go to work.”
Moving Fast in a Smarter Digital Landscape
Kahlot also points out what’s new: “Spending weeks creating duplicates or waiting for data before shipping doesn’t hold up anymore. The software is smarter than before, and time is of the essence. The objective is to learn quickly, adapt quickly, and go with momentum.”
Successful Results in Scaling DTC Brands
The approach has enabled Kahlot and the iMarketable team to launch and scale several DTC brands without over-engineering the process or holding out for ideal conditions.
About iMarketable
iMarketable is an American e-commerce growth company that helps scale direct-to-consumer brands using paid advertising, creative strategy, and operational effectiveness. Founded by 4x founder and growth strategist Samir Kahlot, iMarketable leverages years of boots-on-the-ground experience scaling brands with tried-and-tested systems to enable entrepreneurs and companies to grow more rapidly and intelligently.
Website: www.imarketable.com
Contact Email: grow@imarketable.com
Headquarters: Atlanta, GA
Media Contact
Organization: Samir Kahlot
Contact Person: Samir Kahlot
Website: https://www.imarketable.com
Email: grow@imarketable.com
Country: United States
Release Id: 20082532587