Givy Enables Multi-Currency Gift Cards on Shopify

Givy, a Shopify ecommerce app, is now making it possible for business owners to sell gift cards in any supported currency so that customers can have a seamless experience

Smooth Gift Card Experience Across Currencies

Givy, the leading gift solution partner to Shopify vendors, today announced the launch of the first end-to-end multi-currency gift card solution for Shopify and Shopify Plus merchants. The innovative feature addresses the fundamental issue that has vexed international merchants: displaying gift cards in multiple currencies with fixed, locally denominated amounts while maintaining price parity and customer experience in each market.

Overcoming Gift Card Conversion Issues

The new capability is an order of magnitude improvement over ecommerce gift functionality, enabling merchants to specify custom gift card denominations for each currency they transact in rather than relying on automated translations that produce unusual amounts. This innovation arrives at a critical time for global retailers preparing for the holiday season, when gift card sales traditionally account for a significant proportion of total annual sales.

Filling a Pivotal Shortage in Global Commerce

Global Shopify merchants have long been hampered by daunting obstacles in selling gift cards in multiple currencies. The traditional approach, based on exchanging values of gift cards between a merchant’s base currency and other currencies, has generated numerous points of friction in the customer experience. These conversions tend to generate unrounded values that appear amateurish and could befuddle customers – e.g., a gift card intended as a €50 gift appearing as €51.37 due to currency exchange.

Eliminating Exchange Rate Volatility Issues

Secondly, volatile exchange rates have always created additional issues, where the real value of gift cards has oscillated over time. The volatility has created customer discontent when gift card balances unexpectedly fail to cover intended purchases due to rates having shifted, eventually impacting merchant reputation and customer loyalty.

Fixed and Localized Gift Card Denominations

Givy’s solution addresses these pain points by allowing merchants to set hard, rounded denominations for all currencies they are offering. Merchants can now sell $50 gift cards to US customers, €50 gift cards to EU customers, and £50 gift cards to UK customers, each maintaining its desired value and business-like appearance from beginning to end of the customer experience.

Advanced Technology for Consistency and Accuracy

The platform’s cutting-edge support for multiple currencies is more than just denomination management. Givy seamlessly adjusts gift card balances based on the most recent conversion rates so that value remains consistent and equitable across all currencies supported. Dynamic balance management occurs unobtrusively in the background while maintaining customer-facing ease of use, protecting both customer value and merchant margins.

Enriching Customer Experience with Localized Gifting

The customer experience has been designed to be consistent from shopping to buying and from buying to redemption. The values on gift cards are presented in the customer’s selected currency from shopping through checkout, reducing confusion and trust in the buying process. It is particularly beneficial to the purchase of gifts, where buyer confidence in the value of the gift dictates conversion rates.

Givy’s International Merchants’ Vision

“Selling gift cards in multiple currencies on Shopify has been a pain for international-selling merchants,” says Givy co-founder JP Tetrault. “As a gifting industry leader, our team wanted to create a stunning solution for customers, and a simple implementation for merchants – we’ve done just that with this release.”

Strategic Timing Before Holiday Shopping Season

The introduction of this capability strategically coincides with the forthcoming holiday shopping season, when gift card sales are strongest. Industry research states that sales of gift cards during November and December can contribute up to 30% of all annual gift card revenue, so a streamlined, professional gifting process is essential to seizing seasonal opportunity.

Managing High-Volume Seasonal Demand

An enhanced gifting process becomes increasingly vital for times of high volumes when customer expectations run higher and wallet share competition runs more intense. Merchants operating with multi-market footprints require solutions that can ensure regionally uniform, localized experiences without making operations more complex. Givy’s multi-currency support addresses this need by being a turnkey solution with low setup while achieving maximum impact.

Personalization and International Gifting Features

The platform also enriches the process of gift-giving through rich capabilities that enable gift card presentation and delivery. Consumers are easily able to personalize their gifts with custom messages, schedule delivery time, and select among professionally designed templates, making a simple transaction a considerate act. These capabilities are especially relevant in international gifting, where the ability to ship appropriately valued gifts internationally generates new revenue opportunities for merchants.

Seamless Integration with Shopify Markets

Givy’s multi-currency feature has been engineered to integrate seamlessly with Shopify’s Markets solution so that there is a full solution for global trade. Shopify Markets enables merchants to localize the store experience for different geographies, including currency, language, and pricing. Givy extends this localization to gift cards so that this high-value product category receives the same optimization for every market that physical products receive.

Scalable Gift Card Solution for Global Merchants

This integration approach leads to merchants having already invested in Shopify Markets’ setup being in a position to realize multi-currency gift cards immediately without any additional technical deployment. Current market configurations are respected by the solution, and it automatically adapts to merchant-defined currency preferences, making a single international selling strategy.

Future-Proofed International Expansion

The local Shopify compatibility also implies that the solution scales as merchants expand into emerging markets. When companies add support for new regions or currencies, Givy’s gift card features are enabled within the new markets automatically, ensuring consistency and reducing the operational strain of global expansion.

Givy: Pioneering Innovation in Digital Gifting

Givy has established itself as a force to be reckoned with in the Shopify ecosystem by continually delivering functionality that addresses real merchant pain points and enhances the customer experience. Givy’s approach to gift card solutions goes beyond mere functionality to include the emotional and pragmatic realities of gifting in the modern ecommerce landscape.

Trusted by Thousands of Shopify Merchants

As an innovative gifting solution for Shopify merchants, Givy has unique capabilities that don’t exist anywhere else. The product is already trusted by thousands of Shopify and Shopify Plus merchants in a broad array of industries and markets, from startups entering global waters to established companies requiring sophisticated gifting functionality at scale.

Holistic Solution to Multi-Currency Gift Giving

The dedication of the company to innovation can be seen in its holistic solution to addressing the multi-currency problem. Instead of presenting a cosmetic option that simply shows varied currency symbols, Givy built a solid system that covers the entire life cycle of multi-currency gift cards from buying to redemption, taking into account exchange rate risks, tax and accounting needs.

Driving Global Ecommerce Growth

This launch is a major milestone in the development of international ecommerce infrastructure. With online commerce becoming ever more borderless, the platforms and tools that enable global trade have to keep pace with escalating customer expectations for local, professional experiences. Gift cards, as both product category and customer acquisition vehicle, are at the forefront of this shift.

Advantages for International Merchants

For current global merchants, Givy’s multi-currency support negates a recurring source of customer frustration and support complication. The ability to provide professionally formatted, properly valued gift cards in any of the currencies supported enhances brand reputation and reduces support inquiries for gift card values and conversions.

Eliminating Barriers to Global Growth

For merchants considering international expansion, studies indicate that having sophisticated multi-currency gift card functionality reduces the cost of entry. Understanding that gift cards – often a merchant’s top-margin product category – can be sold with ease in every market fills confidence in global growth strategies.

Unlocking New Customer Segments

The solution also impacts customer behavior and market dynamics. Enabling seamless cross-border gifting with proper currency management, merchants can access new segments of customers and gifting occasions. International students, expats, and global households are large untapped markets for merchants who can offer smooth multi-currency gifting experiences.

Easy Implementation and Availability

Givy’s multi-currency gift card functionality is now offered to every Shopify and Shopify Plus store using Givy. The setup process is geared towards ease of use, with Shopify Markets configuration auto-detect and user-friendly setup workflows that allow merchants to set up multi-currency gift cards in minutes, not hours.

Learn More About Givy

Traders interested in learning more about Givy’s end-to-end gifting platforms can visit https://www.givy.ai for detailed information, case studies, and deployment documentation. Nimble price models suitable for businesses of growth brands to enterprise-level operations are offered on the platform.

Peering into the Future of Ecommerce Innovations

As ecommerce continues along the path toward truly global, borderless commerce, solutions that balance elegantly the subtleties of international trade with ease for merchants and buyers alike are more important than ever. Givy’s multi-currency gift card solution is more than a feature release, it is a commitment to assist in driving the infrastructure behind global commerce success.

Ongoing Research and Development

The company continues to invest in research and development to address new challenges in digital gifting and international commerce, with upcoming features in production to be delivered later this quarter that will further enhance the gift card experience for both consumers and merchants.

About Givy

Givy Inc. is an innovative Shopify gift solution catering to Winnipeg, Canada-based Shopify and Shopify Plus retailers. Already trusted by thousands of merchants worldwide, Givy transforms the gift card experience from a typical transaction to a customer acquisition, retention, and satisfaction driver. Solutions provided by the company are designed to scale with merchant growth, providing advanced capabilities while maintaining operation simplicity. Learn more at https://www.givy.ai.

Company Details

Organization: Givy Inc.

Contact Person: JP Tetrault

Website: https://www.givy.ai

Email: Send Email

City: Winnipeg MB

State: Winnipeg MB

Country: Canada

Release Id: 05092533458

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