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Bridging Cultures Chinese and European Musicians Perform Together in London
A concert presented with title sponsorship from Kweichow Moutai was held at the Royal Academy of Music in London, the U.K., on the evening of Sept. 28, 2025. Musicians from Guizhou Cultural and Performing Arts Industry Group Co., Ltd. in southwest China’s Guizhou Province, and their European counterparts joined hands on stage to perform, adding a new chapter to the story of cultural exchange between China and Europe.

A concert presented with title sponsorship from Kweichow Moutai was held at the Royal Academy of Music in London, the U.K
More than 300 guests from political, business, cultural, and artistic circles in both countries gathered for the occasion. The concert was part of the “My Music Paradise–China Europe Young Musicians Art Exchange Global Communication Initiative.” In July, six European musicians visited villages in Guizhou, where they experienced the beauty of the antiphonal songs of the Miao ethnic group and the Grand Song of the Dong ethnic group, immersed themselves in local traditions, and worked with local musicians to explore modern expressions of traditional music. They also joined a concert in Guizhou.
The performers divided the London concert into two halves, blending Chinese folk instruments with Western classical music elements. Guizhou musicians performed the first half, and European musicians led the second half.

Musicians from Guizhou Cultural and Performing Arts Industry Group Co., Ltd showed a wonderful performance in London.
Chinese and European musicians jointly performed a highlight song composed by Italian composer Andrea Granitzio after his July trip to Guizhou. Inspired by Guizhou’s landscapes and culture, and infused with the sounds of Dong Grand Songs and the chime of Miao silver ornaments, the work captivated the audience, who responded with prolonged applause.

Memories of Guizhou was performed in the UK for the first time.
The concert also featured an honour presentation ceremony, with 20 Guizhou musicians and six European musicians awarded the title of “China-Europe Music Ambassadors” in acknowledgement of their role in promoting cultural exchange through music.
British tenor Thomas Lidgley said the performance revived memories of Guizhou and the region’s beautiful ethnic music.
Chinese composer and conductor Long Guohong expressed that the concert showcased the unique charm of Guizhou and Chinese music, telling China’s stories through melody and fostering cultural integration between East and West.
The two-and-a-half-hour concert was a feast for the senses.
Alongside the performance, a Kweichow Moutai showcase highlighted the brand’s craftsmanship and heritage, with a tasting journey of flavour. Kweichow Moutai is China’s leading liquor maker.
John McLean, chairman of the China-Britain Business Development Centre, praised the experience after tasting Moutai. Moutai is not just a spirit; it is a distillation of history and culture. Its rich flavor and aroma reflected Guizhou’s mountains, rivers, and the devotion of its skilled craftsmen,” he said.
Company Details
Organization: UK Inficom Ltd
Contact Person: Scarlet Hardie
Website: http://www.inficomltd.co.uk/
Email: press@inficomltd.co.uk
Contact Number: +447845042991
Address: 124 City Road
Address 2: London,EC1V 2NX
City: London
State: London
Country: United Kingdom
Release Id: 30092534708