Data On Demand Appoints Industry Leader Denise Crossley
Data On Demand, the multi-award-winning provider of data and insights that help organizations create better outcomes for consumers, today announced the appointment of Denise Crossley to its Board.
Experienced Industry Leader Joins Board
Denise Crossley, former Group CEO and current NED of Lantern Group, has joined Data On Demand’s board, bringing decades of leadership experience. She also served for over 20 years as a Non-Executive Director at the Credit Services Association (CSA). With extensive expertise in debt recovery, operational governance, and the responsible treatment of vulnerable customers, she adds valuable insight from her role as a NED and Consumer Duty Champion at Snap Finance UK.
Her appointment marks a new phase of growth for Data On Demand. Recently, the company completed a buy-back of shares from its original investor. Moreover, it has strengthened its Go-To-Market strategy to accelerate future expansion and enhance business scalability.
Expanding Data-Driven Solutions
The Board expansion directly supports the next stage of growth for the company’s flagship products, FinTrace and KnowYourVulnerableCustomer (KYVC). FinTrace helps organizations bridge the data gap and engage more effectively with people in debt. Meanwhile, KYVC aggregates best-in-class alternative datasets to identify and support vulnerable customers with precision.
According to CEO Stuart Murgatroyd, “Denise is a highly respected leader whose practical insight into debt recovery and vulnerability will be invaluable as we scale. We’re targeting 100% year-on-year ARR growth over the next two years and are thrilled to have her on board.”
He further emphasized that as FinTrace and KYVC continue to deliver measurable impact, Crossley’s appointment strengthens the leadership team at a pivotal time for both growth and execution. Consequently, the move reinforces the company’s long-term strategy for innovation and market leadership.
Championing Responsible Growth
Crossley expressed her enthusiasm, saying, “I’m delighted to join Data On Demand. The team’s commitment to responsible data use, improving engagement, protecting vulnerable customers, and driving better outcomes, perfectly aligns with my values and experience.”
Furthermore, she highlighted that the next few years will open major opportunities for innovation and ethical progress. Crossley looks forward to collaborating with the team to achieve sustainable, responsible expansion during this exciting new chapter. Her appointment also symbolizes Data On Demand’s continued investment in leadership that values purpose as much as performance.
Empowering Fair Data Practices
Data On Demand is a multi-award-winning business that provides actionable insights to help organizations engage consumers fairly and effectively. Its solutions, including FinTrace and KnowYourVulnerableCustomer (KYVC), empower clients to better understand consumer behavior and act responsibly. As a result, organizations can balance profitability with empathy and compliance.
Founded in 2016 by CEO Stuart Murgatroyd (ex-Callcredit), the company partners with clients across financial services, energy, telecommunications, and the public sector. Through a mission built on transparency, fairness, and accountability, Data On Demand continues to shape the future of ethical data use and consumer engagement.
Company Details
Organization: Data On Demand
Contact Person: Simon Corbett
Website: https://dataondemand.co.uk/
Email: simon.corbett@iigroup.global
City: LEEDS
Country: United Kingdom
Release Id: 07102535035