Limitless Financial Services leads surge in RSU mortgage demand among UK professionals

Non-standard income lending specialists, Limitless Financial Services, has launched a refreshed brand and website. The advisory team now positions itself as experts in UK Restricted Stock Unit (RSU) mortgages.

Commitment to Smarter Mortgage Solutions

The move reflects the company’s commitment to addressing one of the mortgage market’s biggest gaps.

Borrowers can now find specialist guidance for securing mortgages using RSU income with Limitless Financial Services.

This development comes amid rising demand for RSU mortgages. More borrowers seek solutions that fully recognise alternative incomes rather than relying solely on a standard salary.

Limitless Financial Services identified a gap while assisting clients with RSU-based earnings who struggled to secure mortgages reflecting their total income.

Rebrand Marks Ongoing Expansion

“Our rebrand represents how far we’ve come since launching in 2018 and where we’re heading next,” said Max Hayden, Executive Director.

“We’ve built a reputation for helping professionals with RSU-based income and those in finance and consultancy roles access fair mortgage solutions. Traditional lenders often don’t understand how to assess RSU income, and that’s the problem we’ve solved.”

As RSU compensation grows in the UK, Limitless continues to expand its team of expert advisers specialising in complex income cases.

The firm offers bespoke mortgage advice, helping professionals find lenders that accept RSU income and other non-standard compensation.

Innovation in Mortgage Advisory

Supported by AI-powered back-office systems and a skilled advisory team, Limitless has developed a reputation for efficient, world-class service.

Its rebrand and new digital presence show a continued commitment to innovation, accessibility, and transparency in the modern mortgage market.

An RSU (Restricted Stock Unit) mortgage works like any other mortgage, but the income used for assessment includes RSUs. Restricted Stock Units are company stock granted to employees as compensation that vests over time.

Limitless’ bespoke advice helps clients maximise their RSU income while simplifying the mortgage process.

Since 2018, Limitless has supported thousands of UK clients and partnered with major employers such as Amazon and Workday, appearing on employee benefit portals.

Bridging the Lending Gap

Many High Street lenders do not recognise RSU income. Limitless has developed tailored solutions to allow borrowers to secure mortgages that include RSU earnings. This provides clarity and confidence in an otherwise complex process.

“Our goal is to make securing a mortgage simple and fair for clients with complex incomes,” added Max. “Traditional banking models cannot fully accommodate this, so we bridge the gap with technology, expertise, and service excellence.”

About Limitless Financial Services

Limitless Financial Services Ltd is a UK-based mortgage advisory firm specializing in complex income cases, including those involving RSUs.

Founded in 2019, the company partners with global employers and offers expert advice tailored to professionals in technology, finance, and consultancy sectors.

Company Details

Organization: Limitless Financial Services Ltd

Contact Person: Max Hayden – Executive Director

Website: https://www.limitlessfinance.co.uk/

Email: max.hayden@limitlessfinance.co.uk

City: London

Country: United Kingdom

Release Id: 14102535403