Pedaling Possibility Ignite Humanity Partners with Alchemy of Ride to Celebrate Three Years of Cycling Endurance Artistry and Canadian Spirit

Ignite Humanity™ and Alchemy of Ride are celebrating three years of partnership that fuse endurance, art, and purpose into a single movement. From 5,000 km across Canada to an upcoming 8,000 km world-record tandem ride from Cabo San Lucas to North Pole, Alaska, Lady JB Owen and Peter Giesin have carried the Alchemy of Ride jersey—designed by artist-athlete Lynne Harrison—as both performance gear and a symbol of Canadian creativity. Together, the two organizations have turned cycling into a canvas for storytelling and social impact. Each journey raises funds for Inspiration Classrooms™, eco-friendly schools built in underserved communities, while showcasing how art and endurance can unite people across continents. Rooted in Canmore, Alberta, and reaching audiences worldwide, the partnership embodies a shared mission: to ignite humanity through movement, artistry, and compassion.

Ignite Humanity and Alchemy Partnership

Ignite Humanity™, the global movement to unite and uplift humanity through storytelling, proudly continues its partnership with Alchemy of Ride, a Canmore-based cycling gear company. Renowned for craftsmanship and creativity, Alchemy of Ride also celebrates Canadian cycling culture. Furthermore, this collaboration emphasizes endurance, artistry, and social impact, making every journey meaningful.

Over the past three years, Lady JB Owen and her husband, Peter Giesin, founders of Ignite Humanity, have completed some of North America’s most ambitious tandem cycling expeditions. In 2020, they cycled 5,000 km across Canada. The following year, they rode 6,500 km through Alaska. Now, they are preparing for an 8,000 km journey from Cabo San Lucas to North Pole, Alaska in 2025. Notably, each expedition adds to their mission of inspiring others while showcasing endurance.

At every stage, Alchemy of Ride has supported them not only as a gear sponsor but also as a symbol of Canadian innovation. Moreover, the heart of this partnership is the iconic jersey designed by artist-athlete Lynne Harrison. Its bold imagery reflects the majesty of the Rockies, the spirit of adventure, and the artistry of sports culture, helping riders carry Canadian identity globally.

Lynne explains, “Alchemy of Ride began from my love for cycling and art. I wanted colorful, expressive jerseys. My first collection sold out in a week, and the brand quickly grew. Today, it creates vibrant apparel for athletes worldwide, merging art and sport in motion.”

Cycling to Support Classrooms

For Lady JB and Peter, wearing the jersey is a ritual of pride. Additionally, this gear symbolizes endurance and inspires others while promoting Inspiration Classrooms™ in underserved communities. Through this visual storytelling, they connect every pedal stroke to a larger mission.

Since 2020, their partnership with Alchemy of Ride has navigated some of North America’s toughest terrain. In 2022, they cycled 5,000 km from Red Deer to Ottawa to raise funds for education. Then, in 2023, they completed a 6,500 km ride across Alaska, braving mountains and wilderness. Moreover, each ride demonstrates their commitment to both artistry and impact.

Looking ahead, they plan an 8,000 km tandem ride in 2025 from Cabo San Lucas to North Pole, Alaska, with 93,000 meters of elevation gain. Furthermore, each expedition highlights the Alchemy of Ride jersey and reaches global audiences through media, livestreams, and social platforms, amplifying their message worldwide.

Lady JB Owen, CEO of Ignite Publishing, says, “Partnership is about alignment. Alchemy of Ride did more than place a logo on a jersey. They gave us Canadian artistry to carry across the continent. Every kilometer stitched their belief in us and humanity, making the journey truly collaborative.”

Artistry Meets Endurance

Alchemy of Ride founder Lynne Harrison emphasizes, “Giving back is the cradle of humanity. Ignite sparks humanity across the Americas.” Additionally, these cycling expeditions form part of Cyclerama 2025: A Journey of Endurance and Inspiration. This 80-day, 8,000 km tandem ride raises funds for eco-friendly Inspiration Classrooms™, built with recycled plastic and solar-powered systems.

Each classroom costs $35,000 and takes 11–15 days to construct. Peter Giesin explains, “We cycle to ignite humanity. Every pedal stroke shows how small actions create extraordinary results. Our jerseys, bikes, and rides tell stories of teamwork and impact, inspiring others along the way.”

Through these rides, Lady JB and Peter aim to set Guinness World Records for tandem cycling endurance. Consequently, the journey emphasizes resilience, collaboration, and shared leadership, proving that endurance paired with purpose creates lasting influence.

What sets this partnership apart is its blend of art and endurance. While cycling jerseys usually focus on performance, lightweight fabrics, and aerodynamics, Alchemy of Ride exceeds these standards and transforms apparel into wearable art.

Lady JB adds, “Art moves people, and cycling moves us. Wearing Lynne’s artwork carries Canadian spirit on every road. From Mexico to Alaska, the jersey inspires conversations, pride, and riding for a greater purpose.”

Canmore Roots, Global Influence

Although the rides span continents, the partnership is firmly rooted in Canmore, Alberta. This town blends cycling culture with artistry and adventure. By celebrating local identity while creating global impact, Alchemy of Ride perfectly aligns with Ignite Humanity’s mission.

By supporting Lady JB and Peter, Alchemy of Ride amplifies their message across Canada, the United States, and Mexico. In addition, the company demonstrates how Canadian innovation can spark worldwide change, inspiring others to take action.

Alchemy of Ride designs jerseys and gear that celebrate cycling’s transformative power. Canadian artists, including Lynne Harrison, produce apparel recognized for creativity, originality, and craftsmanship, elevating sportswear into expressive art.

Website: https://alchemyofride.org/

Ignite Humanity™, founded by Lady JB Owen and Peter Giesin, aims to build 10,000 Inspiration Classrooms™ globally. Through storytelling, media, and endurance events like Cyclerama 2025, the movement promotes literacy, consciousness, and collective action while uniting communities worldwide.

Media Contact for Ignite Humanity™

Lady JB Owen – Chief Humanity Officer
Email: info@igniteyou.life
Website: www.igniteyou.life⁩

Company Details

Organization: Ignite You

Contact Person: Lady JB Owen

Website: https://www.igniteyou.life

Email: Send Email

Country: Canada

Release Id: 17102535565