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Cloud Retail Rebrands to Native Commerce Powering the Future of eCommerce
Cloud Retail has officially rebranded to Native Commerce, marking its evolution from an eCommerce technology provider into a world-class retail platform built by operators, for operators.
Transition to Native Commerce
The transition to Native Commerce is a bold statement of intent. Through this new chapter, the company reinforces its mission to make eCommerce simple, scalable, and seamless. It now focuses on retailers who have outgrown fragmented tools and need a platform designed for scale from day one.

“We built Cloud Retail to solve the same challenges we once faced, from inventory chaos to disconnected systems and scaling barriers,” said Marat Bolatov, CEO and Founder of Native Commerce. “As Native Commerce, we’re doubling down on what matters most: helping retailers grow efficiently, with technology that feels built for them, not imposed on them.”
Furthermore, the new identity highlights the company’s maturity and global reach. It reflects a clear mission, to help retail teams master eCommerce, warehouse management, delivery, and logistics operations faster, smarter, and with fewer moving parts.
Streamlined Retail Technology
To simplify operations, Native Commerce has unified its technology into three powerful, connected products. The eCommerce CMS, Websites & Apps are built for omnichannel retail, combining design, performance, and scalability. Meanwhile, the Warehouse Management System (WMS) offers real-time inventory visibility, guided workflows, and automation tools that cut costs while speeding up fulfillment. In addition, the Delivery & Logistics System gives retailers complete control from warehouse to doorstep, including built-in tracking and operational efficiency tools.
Together, these products serve one goal, to help retailers reduce costs, move faster, and scale smarter. The platform also includes an intelligent BI and Analytics layer, allowing data-driven decisions and improved business performance at every stage.
“Our technology was designed to scale from 10 to 10,000 orders a day while staying lean and flexible,” said Mike Leonov, CTO of Native Commerce. “Every part of our platform is modular, cloud-native, and built for easy integration. As a result, retailers maintain control without unnecessary complexity.”
Global Expansion Strategy
With strong traction across the UK, Europe, and the Middle East, Native Commerce is entering a new phase of growth. The company continues to expand within these regions while exploring emerging markets across Africa, Asia, and beyond.
Moreover, it supports established online retailers and fast-growing brands that aim to strengthen operations, unify systems, and enter new markets, without the burden of managing disconnected tools or costly custom builds.
“This rebrand marks both growth and focus,” added Bolatov. “We’re not just expanding geographically, we’re expanding our ambition. Our goal is to empower every retailer, wherever they are, to operate like a native in the world of commerce.”
Powered by Tech and Expertise
By cutting manual work, reducing costs, and accelerating growth, Native Commerce blends advanced technology with real-world retail expertise. Its message remains powerful and direct: Powered by Tech. Guided by Experts. Designed for Growth.
For more information, visit www.thenativecommerce.com.
About the Company
Native Commerce (formerly Cloud Retail) is a world-class retail and logistics platform that helps modern retailers operate, scale, and deliver exceptional customer experiences, all from one connected system.
Company Details
Organization: Native Commerce
Contact Person: James Wall
Website: https://thenativecommerce.com
Email: press@thenativecommerce.com
City: London
Country: United Kingdom
Release Id: 29102536297