Hockerty Announces the Launch of Its New 3D Digital Body Profile

New York, NY, United States, 19th Nov 2025 – Hockerty announced the launch of its New 3D Digital Body Profile, marking the introduction of a structured method designed to support the evolution of made-to-measure fashion in digital environments. The announcement introduces a system built around three core data points, allowing height, weight, and age to serve as the foundation for automatic measurement estimation through Hockerty’s digital body profile. The tool generates a visual representation of suggested proportions and stores the resulting data within each customer profile to support continuity across future orders.

The release reflects a shift toward processes intended to streamline the early stages of custom garment preparation. Measurement estimation takes place within seconds, removing the need for conventional manual measuring techniques and establishing a faster path from data entry to garment configuration. The automatically generated results appear directly within the interface, enabling immediate review, adjustment, or confirmation. This process is designed to create a consistent experience for new and returning customers by maintaining an accessible and reusable measurement record.

The New 3D Digital Body Profile operates through a visual model that displays estimated body proportions based on the submitted data. This illustrated representation functions as an additional layer of clarity, reducing uncertainty associated with remote tailoring and supporting customers as they evaluate how measurements correspond to design selections. Algorithms refine proportions by drawing on available physical information to generate a measurement set aligned with the garment creation process.

The introduction of this system follows an ongoing series of technological enhancements released throughout the year. A skin tone configurator was introduced to support visualisation within the clothing configurator, allowing customers to view garments on models that more closely match their complexion. This addition offers an expanded perspective on fabric colour, texture, and overall appearance. Earlier in the year, the platform also incorporated Sofia, an AI-based assistant developed to provide guidance on fit considerations, design preferences, and stylistic direction. These tools, combined with Hockerty’s digital body profile, form a coordinated set of resources intended to support clearer, more structured decision-making within the digital tailoring journey.

The new measurement process aligns with broader interests in time efficiency and reduced uncertainty during the purchasing experience. Saved profiles allow returning customers to proceed with new orders without repeating initial steps, supporting a more efficient interaction. Automated estimation reduces the likelihood of measurement variations, contributing to more consistent garment preparation and supporting responsible production practices that rely on accurate data from the outset.

The launch also reflects ongoing attention to individuality within the made-to-measure environment. Digital workflows continue to evolve toward tools that support customers in creating garments aligned with personal preferences while maintaining the foundational principles of tailored craftsmanship. The New 3D Digital Body Profile forms part of this progression by establishing an accessible method for representing body data in a structured and repeatable format.

“Every new development aims to offer a pathway toward a more aligned and confident tailoring experience. The introduction of the New 3D Digital Body Profile represents continued progress in combining measurement accuracy with intuitive digital interaction,” said Salva Jovells, Acquisition Marketing Manager.

About Company

Hockerty was founded in 2011 as an e-commerce platform dedicated to customised men’s clothing. The company operates with a focus on personalisation, design freedom, and long-term craftsmanship. With teams based in Zurich, Barcelona, and Shanghai, Hockerty develops digital tools and made-to-measure processes intended to support accessible garment design and consistent fit across its online environment.

Company Details

Organization: Hockerty

Contact Person: Salva Jovells

Website: https://www.hockerty.com/en-us/

Email: Send Email

City: New York

State: NY

Country: United States

Release Id: 19112537379