What Is a Press Release?

A press release is a formal announcement written by a business or organization to share important news with the media. When people ask what is a press release, the simplest explanation is this: it’s a structured statement sent to journalists, reporters, and online publications to spread verified information.

Brands use press releases because they follow a traditional news format. That structure makes editors more likely to publish them. Today, platforms like King News Wire help companies distribute their stories worldwide in a professional and organized way.

A press release usually covers:

• Product launches 
• Company updates 
• Events and conferences 
• Partnerships or collaborations 
• Awards and recognitions 
• Funding and acquisitions 
• Public statements or clarifications 

Press releases help keep a company’s voice clear, credible, and consistent across the web.

Key Elements Inside a Press Release

To understand what is the purpose of a press release, it helps to break down its major components. Every section plays a specific role in telling the story effectively.

Headline

A strong headline quickly tells readers the main message. It must be:

• Clear and news-focused 
• Short but informative 
• Written like a newsroom title 
• Relevant to the announcement 

Lead Paragraph

This answers the essential 5Ws:

• Who is announcing? 
• What is happening? 
• When is it happening? 
• Where is it happening? 
• Why does it matter? 

Body Content

This section dives deeper with:

• Key facts and details 
• Quotes from executives or experts 
• Statistics that support the announcement 
• Background information 
• Expected impact or outcome 

Boilerplate

Many people search what is a boilerplate in a press release or what is a boilerplate for a press release because it’s a vital part of every release.

A boilerplate includes:

• Company overview 
• Mission and values 
• Services or products 
• Achievements 
• Contact details 

It remains mostly the same across every press release the company publishes.

What Is a Press Release Kit?

A press release kit (or media kit) is a collection of materials that support the main announcement. When brands want to make coverage easier for journalists, they share a full kit.

A press release kit often includes:

• The press release document 
• Company background information 
• High-resolution product photos 
• Official logos and branding assets 
• Case studies or fact sheets 
• Contact information 
• Executive bios 
• Product brochures 

People ask what is a press release kit because a complete kit helps media outlets tell the story accurately without requesting extra details.

What Is the Purpose of a Press Release? — Why Businesses Use It

Press releases still hold great value in modern communication. Even in the digital age, this traditional format remains one of the quickest ways to share verified information with the world.

Key purposes include:

• Gaining Media Coverage
  Helps businesses appear in news outlets, blogs, and publications. 
• Establishing Credibility
  Shows that the information comes from an official source. 
• Improving SEO Through Backlinks
  Distribution platforms like King News Wire help companies earn high-authority mentions. 
• Building Brand Awareness
  Keeps the public updated about major developments. 
• Supporting Marketing Campaigns
  Press releases often fuel advertising, content marketing, and social media efforts. 
• Crisis & Reputation Management
  Helps companies respond professionally when important issues arise. 

What Is a Press Release in Marketing?

Modern marketers use press releases strategically. When someone asks what is a press release in marketing, this is what they mean: a powerful tool that merges PR with digital visibility.

Marketing uses include:

• Announcing new campaigns 
• Driving traffic to landing pages 
• Promoting product updates 
• Improving a brand’s search engine rankings 
• Enhancing customer trust 
• Strengthening a company’s professional image 

Press releases help brands look established, reliable, and serious about their communication.

Why Press Releases Still Matter Today

Even with social media and video content everywhere, press releases continue to play an important role.

Here’s why they remain relevant:

• Journalists prefer structured, factual content 
• They act as permanent online records of company history 
• Google indexes press releases quickly 
• They attract investors, partners, and customers 
• They support long-term brand positioning 

A business that publishes regularly stays ahead of competitors in visibility and credibility.

Best Times to Publish a Press Release

Not every announcement needs a press release — but these situations definitely do:

• New product or feature launch 
• Company expansion or relocation 
• Major hiring or leadership changes 
• Funding rounds or investments 
• Event announcements 
• New partnerships 
• Awards and recognitions 
• Market research or industry reports 

Publishing through King News Wire ensures that these announcements gain maximum exposure.

FAQ Section

What Is the Purpose of a Press Release?

It helps companies share official news with media outlets in a credible and structured format.

What Is a Boilerplate in a Press Release?

It is the closing paragraph describing the company’s mission, services, and background.

What Is a Press Release Kit?

A collection of media materials — images, logos, documents, and company details — that support journalists.

What Is a Boilerplate for a Press Release?

It refers to the same standardized company description used across multiple press releases.

What Is a Press Release in Marketing?

A marketing tool used to boost visibility, credibility, and SEO through professional announcements.

Final Thoughts

Understanding what is a press release gives businesses a powerful communication advantage. Press releases help brands share important updates, build trust, and appear in major publications. When supported with a complete media kit, strong boilerplate, and proper formatting, they become even more effective.

For companies ready to publish professional, high-impact announcements, King News Wire offers global distribution that ensures your story reaches media outlets, customers, investors, and online readers worldwide.