Capitaliply announced a strategic $900k investment in UpCharge App

Capitaliply, a U.S.-based private equity firm specializing in the Shopify applications market, has entered into a $900,000 strategic investment – combining growth capital and equity purchase – in UpCharge App, a fast-growing Shopify solution that enables merchants to automatically add region-specific fees, duties, and surcharges to product prices. The agreement will allow UpCharge to expand functionality and reinforce its position in one of the fastest-scale segments of global e-commerce.

Transparent Pricing Amid Tariffs

UpCharge App has grown rapidly as evolving Trump-Era tariffs created an urgent need for pricing transparency. The application allows stores to display the base product price alongside an additional fee. Importantly, this fee appears clearly labeled instead of being hidden within the price. As a result, merchants maintain compliance, clarity, and customer trust. UpCharge directly addresses a major cross-border commerce challenge: constantly changing regulations, duties, and tariff-linked fees that merchants must explain clearly to customers.

Today, UpCharge serves more than 4,000 business customers worldwide, with nearly 40% based in the United States. In 2025 alone, the app has already processed over 1.5M orders totaling more than $30M. Moreover, during the past six months of its strategic arrangement with Capitaliply, the product delivered 40% revenue growth. This performance reflects rising demand from mid-market and enterprise Shopify merchants.

Growth Backed By Data

“In a noisy AI-driven market, UpCharge stands out as a profitable and practical tool that solves real operational pain for merchants. Furthermore, we remain disciplined in supporting businesses that generate tangible value. Therefore, we plan to commit an additional $1 million to scale this product further,” said Matt Gramovich, General Partner at Capitaliply.

Meanwhile, the Shopify ecosystem continues to accelerate due to global seasonality trends. Shopify’s Gross Merchandise Volume (GMV) has followed a consistent pattern over the last four years: 2021 – $54.1B (30.8%), 2022 – $61.0B (31.0%), 2023 – $75.1B (31.8%), and 2024 – $94.46B (32.4%). Historically, Q4 contributes 31–32% of annual Shopify commerce. This surge is driven by Black Friday, Cyber Monday, and holiday demand.

Q4 Growth And Expansion Plans

Based on 2025 results so far, Shopify is on track to reach approximately $371.7B in GMV for the year. Notably, Q4 alone is expected to generate around $117.1B. This represents a projected 24% year-over-year increase. As a result, this six-week peak period continues to define the revenue trajectory of the entire ecosystem.

Accordingly, funds from the $900,000 arrangement will support further UpCharge growth. The company will enhance core product features, strengthen infrastructure, and expand platform capabilities. At the same time, these investments will help merchants prepare for increasingly intense global sales cycles.

About Capitaliply

Capitaliply is a U.S.-based private equity firm focused on acquiring, developing, and scaling Shopify applications. Operating in the app ecosystem for more than seven years, the firm builds long-term, data-driven value in a market that now includes more than 16,000 B2B SaaS Shopify apps and is projected to generate over $1 billion annually in the coming years.
More information: https://capitaliply.com

About UpCharge App

UpCharge is a Shopify application that helps merchants add region-based fees, duties, and surcharges to their product prices with transparency and accuracy. The app is used by more than 4,000 businesses globally and supports merchants selling across the U.S., Europe, and multi-market e-commerce environments.
More information: https://apps.shopify.com/product-fees

Company Details

Organization: Capitaliply

Contact Person: Matt Gramovich

Website: https://capitaliply.com

Email: mg@capitaliply.com

Country: United States

Release Id: 16122539111