Deseo Salon and BlowDry Relocates to Larger Space in the Denver Highlands and Sloans Lake Neighborhoods
Deseo Salon & BlowDry, a woman-owned, Hispanic-owned Denver hair salon since 2015, has relocated to 3600 W 29th Avenue in the Sloan’s Lake and Highlands neighborhoods. The modern 2,300-square-foot space features 13 styling stations and 6 shampoo bowls.
Deseo Salon Relocates in Denver
Denver, CO, United States, 19th Dec 2025 – Deseo Salon & BlowDry, a Denver-based, Hispanic- and woman-owned salon founded by Sherry Velarde in 2015, announced it has relocated to a larger, newly built space at 3600 W. 29th Avenue, Denver, CO 80211. The corner location sits at 29th & Lowell in the Sloan’s Lake and Highlands neighborhoods. The salon officially opened on August 11, 2025, replacing its previous Jefferson Park location at 2855 W. 25th Avenue (25th & Eliot).
The move responded to strong client demand and the need to increase appointment availability while remaining in the same northwest Denver area. Moreover, the salon upgraded its parking, layout, and overall client experience to accommodate more visitors comfortably.
“Deseo outgrew our previous space,” said Sherry Velarde, Founder and Owner of Deseo Salon & BlowDry. “Clients’ demand consistently exceeded our capacity, and we wanted a larger salon to bring in more top-tier talent without leaving the neighborhood they already know and love. This new space raises the bar on comfort, craftsmanship, and the full Deseo experience.”
Built For Growth, Designed For Comfort
The new location was designed from the ground up to support a high-volume, high-touch luxury service model. Key features include:
- 2,300 square feet of modern, light-filled space
- 13 styling stations and 6 shampoo bowls to increase booking capacity
- A corner location with expansive windows and abundant natural light
- All-day, free street parking directly in front of the salon
- A dedicated Hair Extension Bar for consultations, matching, and transformations
Additionally, the salon continues its hospitality-forward approach with premium touches, making every appointment feel relaxing and elevated. Clients enjoy complimentary wine, hot tea and coffee, hot towels, and warmed color robes.
“We want clients to feel taken care of the moment they walk in,” Velarde added. “This space feels luxurious and calm, reinforcing trust in expert hands.”
Premium Extensions, Color, Cuts
Deseo Salon & BlowDry specializes in transformative services delivered by an experienced team. The salon focuses on precision, consistency, and high standards across every stylist and service category. Signature offerings include:
- Hair extensions (wefts, K-tips, tape-ins, I-tips)
- Expert hair color (balayage, highlights, dimensional color)
- Precision haircuts (long, short, curly, alternative styles, and men’s cuts)
- Smoothing services (keratin treatments, Brazilian Blowout)
Bellami Partnership and Denver’s Extension Destination
Furthermore, Deseo Salon has been designated a Bellami VIP Salon, featuring a dedicated extension bar to showcase Bellami hair. It is currently the only officially designated Bellami VIP Salon in Denver, offering specialized services for clients seeking premium hair and expert installation.
Booking and hours
Deseo Salon & BlowDry is appointment-only. Appointments can be booked online at www.deseosalondenver.com or by phone at 720-662-7100.
Hours:
- Monday to Friday: 8:00 AM to 8:00 PM
- Saturday to Sunday: 8:00 AM to 6:00 PM
About Deseo Salon & BlowDry
Founded in 2015 by Sherry Velarde, Deseo Salon & BlowDry is a Denver-based, Hispanic- and woman-owned salon offering luxury hair services with an emphasis on craftsmanship, elevated hospitality, and consistently high standards across its team. Velarde has worked in the hair industry since 2003, building her career in Denver’s upscale salon scene before opening Deseo with a vision for a more curated, client-centered experience where every guest feels confident, cared for, and in expert hands.
For more information or to book an appointment, visit www.deseosalondenver.com or call 720-662-7100.
Company Details
Organization: Deseo Salon & BlowDry
Contact Person: Sherry Velarde
Website: https://www.deseosalondenver.com/
Email: Send Email
Contact Number: +17206627100
Address: 3600 W. 29th Ave
City: Denver
State: CO
Country: United States
Release Id: 19122539003