Adwave Launches “Big Game Breakthrough” to Spotlight a New Era of TV Advertising for Small Businesses

One Adwave customer will receive a national ad during the 2027 professional football championship broadcast.

TV Advertising for Small Businesses

Adwave today announced Big Game Breakthrough, a national campaign highlighting a major shift: small businesses can now advertise on television in a practical, affordable way. One Adwave customer will appear in a national advertisement during the professional football championship broadcast on February 14, 2027, turning the most-watched TV moment of the year into a spotlight for everyday businesses.

For most of TV’s history, small businesses could not access the medium. It wasn’t because TV was ineffective but because the path was expensive, complicated, and designed for big brands. Adwave now allows businesses to create and launch TV campaigns without production crews, agencies, long contracts, or large minimums. Big Game Breakthrough ensures this change is impossible to ignore.

Adwave Empowers Small Advertisers

“Small businesses aren’t supposed to buy million-dollar TV ads, and that’s not the point,” said David Naffis, founder and CEO of Adwave. “The point is that TV is finally accessible. This campaign shows the country that mom-and-pop shops, local service businesses, and new startups can appear on TV now, starting with budgets that make sense. We’re highlighting this on perhaps the biggest advertising stage in the world.”

Starting March 1, 2026, any paying Adwave customer can enter their TV commercial into Big Game Breakthrough. Adwave will display all entries on its website, allowing the community to view and vote for their favorites.

Big Game Ad Contest Rules

A panel of judges—including advertising veterans, small business advocates, and entrepreneurs—will evaluate entries based on creative quality, compelling business stories, and alignment with the spirit of small business success.

The Top 10 finalists will appear on November 20, 2026, and Adwave will announce the winner in February 2027. Full participation details and entry rules will become available on March 1.

About Adwave

Adwave is a TV advertising platform built for small businesses. The company makes it possible to create professional commercials and run targeted TV campaigns without agencies, contracts, or large budgets.

Media Contact

press@adwave.com

Big Game Breakthrough is not sponsored by, endorsed by, or affiliated with any professional football league, team, or broadcast organization.

Company Details

Organization: Adwave

Contact Person: Karen Veliz

Website: https://adwave.com/

Email: karen@axonomy.io

City: Frederick

State: Maryland

Country: United States

Release Id: 04022641032