AFA, RECOGNIZED BY HARVARD BUSINESS SCHOOL FOR ITS GLOBAL EXPANSION STRATEGY
The Argentine Football Association (AFA) will return to Harvard Business School on February 10, 2026, to present its “AFA Global Brand Expansion” case study, internationally recognized as a successful model of global management and expansion.
AFA Showcases Global Expansion
Boston, MA, 3rd Feb 2026 — The Argentine Football Association (AFA) will take center stage again at Harvard Business School. It will present its case study “AFA Global Brand Expansion” for the second time. This makes AFA the only sports institution invited twice to showcase its global management and expansion model, recognized internationally as a successful case study.
The event will be held on February 10, 2026, at Harvard Business School, 111 Western Avenue, Boston, MA 02163, United States. It will feature a Fireside Chat format—an academic dialogue designed to encourage strategic analysis and the sharing of leadership experiences.
AFA Brand Global Strategy
The session will explore the transformation and global evolution of the AFA brand. It will highlight the recent efforts to position the Association as a business case study for sports as a global industry. Topics will include international expansion, brand management, institutional leadership, commercial development, and global audience building.
Leandro Petersen, AFA’s Chief Commercial and Marketing Officer, will lead the presentation. He designs and implements the Association’s international expansion strategy. Under his leadership, AFA has established a comprehensive approach that positions Argentine football as a global brand. Key markets include the United States, Asia, the Middle East, Europe, and India. This strategy has generated strategic partnerships, commercial agreements, and global growth platforms.
AFA Shares Global Insights
During the Fireside Chat, Petersen will share strategic decisions, challenges, and key learnings behind AFA’s internationalization process. He will also provide insights on managing a traditional sports organization with a corporate and global mindset. His approach aligns with international business standards.
This engagement at Harvard Business School signals a strong institutional endorsement of AFA’s management model. Moreover, it highlights the interest of academic and business communities in studying how a sports organization can establish itself as a leading global brand
AFA Strengthens Global Presence
With this new participation, AFA continues to strengthen its institutional presence in world-class academic environments, positioning Argentine football as a reference not only in sport, but also in global strategy and business leadership.
About the Argentine Football Association (AFA):
Founded in 1893, the Argentine Football Association (AFA) is the governing body of football in Argentina and one of the oldest football associations in the world. AFA is responsible for organizing and overseeing all national football competitions, as well as managing the Argentine national teams across all categories. The Association is headquartered in Buenos Aires, Argentina, and is a member of FIFA and CONMEBOL.
Company Details
Organization: The Argentine Football Association – AFA
Contact Person: Melisa Zurita
Website: https://www.afa.com.ar/es/
Email: melisazurita.tv@gmail.com
Contact Number: +15615040589
State: Florida
Country: United States
Release Id: 03022640765