When a company completes an acquisition, it typically marks the beginning of a new era of development, opportunity and market expansion. For companies in the U.S, a well-written press release announcing a purchase is crucial. It not only enables clear communication, but it also generates enthusiasm, mitigates potential concerns and communicates professionalism with stakeholders. 

In this article, we will look into the significance of acquisition announcements, the key components of press release acquisition and best practices for making your significant news public.

Importance of a Press Release Acquisition

A press release is one of the most effective marketing strategies for communicating major corporate changes. For acquisitions, it is important to inform key stakeholders, investors, customers, employees, partners and the media about the benefit it offers. It ensures that the proper message reaches the public swiftly and presents a narrative that underlines the strategic value of the purchase. 

Create a Clear Objective

You may also want to consider that in cases involving acquisitions, there are a lot of versions of what happened being through around, including false rumors and incomplete information that gives the wrong impression. You can counter all that by using a properly drafted press release. This will be more believable compared to other sources of information and it will represent your business as a properly professional entity which is transparent in its communication. Your stakeholders, potential investors and even regulatory bodies in some cases will be very glad to see such a press release, which is what you want for your company’s future.  

Follow the Format

A normal acquisition press release generally has the following format:

1. Captivating and to the point headline, typically mentioning the press release acquisition.
2. A quick review of the acquisition in the introduction
3. Specifics about the acquisition, including the reasoning behind it in the detailed paragraph. 
4. Final paragraph should include any other information including a call to action
5. Name, email address, designation and contact information in the contact details.

How to Distribute Acquisition Press Release

The right distribution strategy will go a long way to serve you in properly circulating your acquisition news and getting the right responses. There are some basic elements of the strategy that most people use when circulating such press releases and you can refer to these to make sure that your distribution strategy covers relevant points.  

1. Customize your Press Release for the U.S Market

The U.S audience values transparency, clarity and pragmatism. Avoid industrial jargon and advanced vocabulary, instead use plain, engaging language to express the relevance of the acquisition. If your target audience consists of regional stakeholders or clients, consider localizing the message. 

1. Select a Reputable Distribution Service

There are many reputed press release distribution services which have a good reputation in this area. These services are commonly used by many businesses throughout the U.S. Their services are valuable due to the fact that they have links with good media outlets, journalists, investor agencies and other relevant parties. They can make sure that your press release reaches the right people. They can also provide detailed feedback on your press releases’ performance. 

1. Use your Own Outreach Platforms

 While the distribution service companies are busy disseminating the press release announcing your acquisition news through traditional media channels and journalists, you should supplement this effort by posting the press release acquisition on your information distribution channels too. These typically include your company website and your official social media platforms. Using these channels will provide you an opportunity to engage directly with your audience if you so wish and control the narrative.  

1. Use Influential Personalities

Many businesses engage influential personalities in the industry to promote their news. These personalities should typically be well known professionally and respected for their opinion. This way, when they promote your news, they also attach the weight of their reputations behind your business.  

To Sum Up

Acquisitions are big announcements for businesses in the U.S. You definitely need a very promising press release acquisition, distributed very intelligently to achieve the best possible outcome from it. Whether the objective of the acquisition was to increase customers, add new products, improve your quality or any other strategic advantage, it is critical to have a very professionally created press release distributed to all the right people at the right time.