Business Insider

Blockify AdBlocker Expands Ad-Blocking to Twitch, Hulu, & YT

Browser Extension Ad Blocker

Blockify, an ad-blocker focused on blocking ads across the web, has expanded its ad-blocking coverage to include Twitch, Hulu, and YouTube.

Blockify Expands Ad Blocking

The updated Blockify ad blocker extension is now available on the Chrome Web Store and the Edge Store.

The update extends Blockify’s ad-blocking coverage beyond Spotify. It now targets common interruptions, including pre-roll and mid-roll ads on major streaming sites and content platforms.

Streaming advertising evolves quickly. Ad blockers that block only basic banner ads perform inconsistently on content streaming platforms. Therefore, Blockify’s latest release focuses on reliable content consumption on browsers, where ad patterns, interruptions, and annoyances can affect the user experience.

What the Update Covers

  • Ad-blocking on Twitch: Blockify now blocks ads on the Twitch web player. This provides a smoother live-streaming experience.
  • Ad-blocking on Hulu: The update supports ad-blocking on Hulu (web), targeting structured in-episode ad breaks.
  • Ad-blocking on YouTube: Improved ad-blocking on YouTube works across all major platforms as part of Blockify’s broader coverage.
  • Ad-blocking on Spotify: Blockify continues to prioritize ad-blocking on the Spotify web player, which remains a core focus.

Blockify currently has over 300,000 active Chrome users and maintains an average rating of 4.8 out of 5 on the Chrome Web Store.

Browser Extension Ad Blocker

Enhances Blockify Streaming Ads

Blockify also notes that streaming platforms can change ad delivery. This may affect outcomes over time. To maintain reliability, the product is updated frequently.

To tackle ad changes, Blockify uses a dual-layer approach. It includes a primary blocking layer and a fallback layer to catch cases where the primary layer does not fully apply. The Chrome Web Store listing also highlights automatic ad muting as a backup in certain scenarios.

Browser Extension Ad Blocker

The Twitch update focuses on blocking interruptions during livestreaming, including common pre-roll and mid-roll ad placements. For Hulu web playback, Blockify’s update targets ad breaks that typically appear before and during episodes. The release is designed for browser-based viewing and aims to eliminate disruptive ad sequences during media playback.

Blockify’s YouTube and Spotify support remains a key part of its broader ad-blocking coverage, alongside other major platforms and content sites.

Company Details

Organization: Blockify

Contact Person: Dhanur Sehgal

Website: https://getblockify.com/

Email: hi@getblockify.com

Country: India

Release Id: 25122539524