Carson Spitzke, Founder of Spitz Solutions Shares His Public Relations Tips for Referral-Based Businesses

King Newswire

Calgary, AB, Canada, 7th Sep 2022, King NewsWire, A strong web presence is essential for businesses that are referral heavy like financial advisory or real estate firms. Effective public relations is key to positioning businesses prominently in comparison to their peers or amongst new customers without having to lift a finger. Today, Spitz Solutions founder Carson Spitzke shares his journey of growing his company and his tips for PR in the blockchain industry.

Define Your Goals 

Usually, the end goal of a PR campaign is to establish credibility and trust. Although there are still specific objectives to monitor such as reaching out to new audiences, boosting sales, maintaining positive relationships with target audiences, etc. It is, important to plan a campaign around a specific goal to meet it in the most effective way.

A PR campaign usually includes press releases, pitching journalists, guest posts, etc. The idea is to strategically execute these activities to meet the goal you wish to achieve. For example, if you want to build a positive relationship with your target audience, your press releases should highlight how your business provides value on a current topic or industry issue.

Also, you should speak about the overarching goal that you want to enforce with your firm. Making announcements about services and products that are beneficial for your target audience is another way to ensure this. 

Incentivizing Your Current Clients  

Community isn’t typically seen as a large part of public relations, but it is an integral part of communications strategy for referral-based companies. “Your loudest spokesperson will always be your happiest clients. If you can appeal to them they’ll gladly promote you,” Carson said. This can further lead to an increase in trust and credibility.

Providing quality service and asking that if you do an outstanding job, they’ll help grow your business as well is the easiest way to accomplish this.

Bring Something Unique to the Table

You don’t want to be that person who annoys journalists with a boring pitch like “our company is the best and safe and yet innovative.” It’s 2022, and people are quickly catching on. have become standard pieces to highlight, not an advantage.

Educating the editors and your audience as to how your offerings are different but also relate heavily to what they’ve previously written is ideal. By providing true value to your target audience, you can achieve your PR campaign objectives without being overly promotional.


PR in referral-based industries isn’t as simple as it seems at first glance. There are a lot of aspects to take care of and it is easier to lose sight of the bigger picture i.e. awareness, visibility, credibility, and trustworthiness. This is where working with a PR firm like Spitz Solutions can prove to be of utmost importance.


Media Contact

Organization: Spitz Solutions

Contact Person: Carson Spitzke

Email: Send Email

Phone: 4039926803

State: AB

City: Calgary

Country: Canada