Consinee Group Makes a Statement in Chinese Red – Redefining the Height of Chinese Luxury with Sound
Shanghai, China, 12th Nov 2025 – At the 7th China International Import Expo (CIIE) on November 7, 2025, Consinee Group presented itself in a poised and elegant shade of “Chinese Red” at Booth A3-02, Hall 6.2 of the National Exhibition and Convention Center in Shanghai. The showcase highlighted the power of Eastern luxury yarns to the world.
Consinee Explores Sound Medium
For the first time, Consinee used “sound” as its medium of expression. This move broke away from the traditional single-focus product exhibition format. From November 5 to 10, the booth hosted daily themed talks that explored cutting-edge trends in luxury yarns and the heritage of Eastern craftsmanship. Topics included sustainable fashion, innovation in craftsmanship, and brand culture.
Moreover, the sessions offered industry professionals a platform to exchange ideas. This intellectual gathering went beyond a product showcase, marking a pivotal moment for Chinese high-end textile brands to speak on the global luxury stage.
Memorable Booth Design Impact
Consinee designed its booth around the signature Chinese Red and accented it with a dynamic water feature. This combination made the exhibit visually memorable. Located alongside LVMH and DOLCE & GABBANA, Consinee’s presence highlighted the ambition of a “Made in China” brand to join the inner circle of global luxury.
Additionally, the booth demonstrated the company’s confidence in internationalization. It also signaled decisive steps toward transforming into a “World-Class Chinese Luxury Brand.”
Transformation To Thought Leader
As one of the world’s leading cashmere yarn producers, Consinee has long earned recognition for superior quality and innovative design. By introducing daily keynote sessions, the brand marked a major transformation—from manufacturer to thought leader.
By sharing insights on fashion trends, sustainable development, and Eastern aesthetics, Consinee shifted from a follower to a trend definer. This strategy helped establish intellectual and cultural influence within the luxury industry and positioned the brand as a key voice in global fashion discourse.
Driving Industry Inspiration
Consinee’s participation at CIIE inspired China’s cashmere industry. When companies move from exporting products to exporting ideas, they build stronger competitive advantages on the global stage.
Consequently, this shift from price-based to value-based competition encouraged industry upgrading. It also provided midstream and downstream enterprises with references to anticipate global trends and adjust strategies accordingly.
Eastern Aesthetics And Narrative
Through a showcase infused with Eastern aesthetics and intellectual depth, Consinee introduced a new narrative power into Chinese manufacturing. This event was more than an international brand exhibition. It represented a vision for the future: the true value of “Made in China” lies not only in producing world-class goods but also in telling globally resonant stories.
Consinee effectively used the voice of China to participate in and reshape global luxury discourse.
About Consinee Group
Founded in 1999, Consinee Group is a leading large-scale spinning company in China. It fully utilizes new and imported automatic production lines. Known as a Champion Demonstration Enterprise in the textile industry, the company leads in the “Made in China 2025” initiative and Industry 4.0.
Consinee became the first “Future Factory” in Zhejiang Province. Today, the group produces and sells over 10,000 tons of high-quality yarns and fabrics annually. It mainly uses natural fibers such as cashmere, with 100% cashmere yarn accounting for more than 3,000 tons—about 20% of the world’s total output. Consinee is also China’s largest exporter of cashmere yarn.
Company Details
Organization: Consinee Group
Contact Person: Kris Liu
Website: https://www.consinee.com.cn
Email: info@consinee.com.cn
City: Shanghai
Country: China
Release Id: 12112536894