Coordinates, a lifestyle brand by athletes Aaron Ross and Sanya Richards-Ross, introduces a new family pajama collection designed to celebrate family connections and create lasting holiday memories. This collection combines style, comfort, and versatility for adults, kids, and even pets.
Coordinates Launches New Family Pajama Collection for the Holidays, Celebrating Family Connections
United States, 11th Nov 2024 – Coordinates, a family-centric lifestyle brand co-founded by sports icons Aaron Ross and Sanya Richards-Ross, announces the launch of its latest family pajama collection, available in time for the holiday season. Created to promote togetherness and elevate cherished moments, Coordinates’ new collection combines luxurious fabrics, contemporary designs, and options for every member of the family—including pets. By embracing vibrant, festive colors and premium quality, the Coordinates line offers families an opportunity to make their holiday traditions even more memorable.
A Collection Rooted in Family, Style, and Comfort
The Coordinates family pajama collection is designed for versatility, comfort, and style, making it perfect for cozy nights at home or quick trips out. Crafted with a careful selection of fabrics and modern design elements, each piece in the line reflects the unique fashion sensibilities of Aaron and Sanya Richards-Ross, who developed the brand as an extension of their commitment to family.
“Working with my wife to create something that families can enjoy together has been a rewarding experience,” said Aaron Ross, two-time Super Bowl champion. “I wasn’t always one for matching outfits, but seeing how they bring people together has changed my mind.”
The new collection offers inclusive sizing and designs that appeal to all ages, ensuring that every family member can be a part of the celebration. Featuring both vibrant holiday styles and timeless, neutral options, Coordinates pajamas make a thoughtful choice for those looking to express family unity and create lasting memories.
A Transition from the Sports Arena to Family-Focused Entrepreneurship
As two athletes who have reached the pinnacle of their respective sports, Aaron and Sanya’s backgrounds inform their commitment to quality and resilience in their new business. Since retiring from professional sports, they have brought that same drive and attention to detail into the Coordinates brand. For the Richards-Ross family, this venture goes beyond traditional retail, representing a lifestyle that celebrates creativity, joy, and connection.
“Our vision for Coordinates is deeply rooted in everything we value: family, creativity, and togetherness,” says Sanya Richards-Ross, a four-time Olympic gold medalist. “It’s an opportunity to inspire families to make the most of every moment together.”
Celebrating Togetherness Through Timeless Design
The Coordinates collection encourages families to enjoy life’s moments by providing stylish, comfortable sleepwear and loungewear for adults, children, and pets alike. Designed with unique patterns and rich textures, Coordinates allows families to celebrate each holiday season in a meaningful, cohesive way. Whether matching pajamas for a family photoshoot or just enjoying a quiet night at home, Coordinates adds a touch of elegance and unity to everyday experiences.
With Coordinates, the Richards-Ross family hopes to create a brand that resonates with people across the globe. The collection is not only a testament to quality craftsmanship but also a celebration of life’s simple joys.
About Coordinates
Founded by former professional athletes Aaron Ross and Sanya Richards-Ross, Coordinates is a lifestyle brand focused on celebrating family, creativity, and comfort through high-quality pajamas, loungewear, and lifestyle apparel. Drawing on their backgrounds in sports, the Richards-Ross family brings a legacy of determination and excellence into every collection, hoping to inspire families to make meaningful connections and embrace their unique style. With options for all ages and even pets, Coordinates aims to create timeless designs that enhance togetherness.
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