Craig Group Expands Leadership Team and Launches Innovative Revenue Forecasting Platform

Craig Group, a leading revenue growth advisory firm serving middle-market, private-equity-backed companies, announced the addition of two new partners and the launch of Conduit™, a revolutionary AI-powered revenue forecasting platform.

New Partners Drive Growth

Brian Gustason and Ajay Joshi have joined Craig Group as partners, bringing decades of combined experience in driving growth for middle-market companies. Gustason has over 20 years of expertise in enhancing operational and revenue performance. He specializes in go-to-market strategy development and sales excellence. His background includes consulting roles at Booz Allen Hamilton and PwC, as well as B2B sales leadership positions at the Corporate Executive Board and CoStar Group. Gustason has a proven track record of driving EBITDA growth and transformation in private equity-backed companies. He excels in client profitability analysis, segmentation strategies, sales process redesign, and developing cross-sell and upsell initiatives.

Joshi, based in Los Angeles, has 20 years of experience driving double-digit growth for middle-market companies and leading global transformations at Johnson Matthey. He has strong expertise in developing revenue operations for PE-backed companies and aligning strategy with execution. Joshi is recognized as a thought leader in go-to-market transformations. As Chair of the Entrepreneur Circle for The Wharton Club of Southern California and an advisor at USC’s Viterbi Startup Garage, he brings a unique blend of strategic insight and entrepreneurial expertise. His experience spans industries such as SaaS, advanced manufacturing, aerospace, and clean tech, further strengthening the firm’s ability to support diverse clients.

From left to right: Ajay Joshi and Brian Gustason.

Craig Group Expands Capabilities

“We couldn’t be happier to have Brian and Ajay join Craig Group,” says CEO Summer Craig. “Their combined expertise in revenue operations and deep go-to-market knowledge will help us deliver even more impact for our clients.”

Alongside these strategic hires, Craig Group announced the beta launch of Conduit™, a patent-pending forecasting platform. It combines artificial intelligence with human expertise to deliver advanced revenue predictions and scenario planning capabilities.

Conduit™ is a breakthrough in revenue forecasting technology. It uses machine learning models and integrates seamlessly with CRMs. The platform analyzes historical data, seasonality, and anomalies while providing real-time pipeline visibility through platforms like Salesforce and HubSpot.

Conduit™ Enhances Forecasting

What truly sets Conduit™ apart is its powerful scenario planning engine, allowing companies to model the impact of various marketing and sales initiatives before implementation. This technology is delivered through a white-glove service model, where Craig Group’s experts work alongside AI-driven insights to provide nuanced, industry-specific guidance.

“While other consultants might drop off a strategy deck and disappear, we stick with clients for 18-24 months, building teams from the ground up and implementing custom analytics dashboards that track real business outcomes,” explained Craig. “Conduit brings big-company analytics to middle-market companies – something these businesses rarely get access to, despite needing it most.”

The platform is currently in beta testing with select clients, with plans for broader availability in the coming months. Companies interested in participating in the beta program are encouraged to contact Craig Group for more information.

About Craig Group

Craig Group is a revenue growth advisory firm specializing in helping middle-market, private-equity-backed companies accelerate their growth through sophisticated strategies and data-driven execution. The firm combines strategic guidance with practical implementation to help companies transform how they generate and maintain revenue.

Media Contact

Organization: Craig Group

Contact Person: Tricia Eaton

Website: https://www.craiggroup.io/

Email: tricia@craiggroup.io

City: Houston

State: Texas

Country: United States

Release Id: 15012522610