Craig Group Expands Leadership Team and Launches Innovative Revenue Forecasting Platform
Craig Group, a leading revenue growth advisory firm serving middle-market, private-equity-backed companies, announced the addition of two new partners and the launch of Conduit™, a revolutionary AI-powered revenue forecasting platform.
Craig Group, a leading revenue growth advisory firm serving middle-market, private-equity-backed companies, announced the addition of two new partners and the launch of Conduit™, a revolutionary AI-powered revenue forecasting platform.
Brian Gustason and Ajay Joshi join the firm as partners, bringing decades of combined experience in driving growth for middle-market companies. Gustason, with over 20 years of expertise in enhancing operational and revenue performance, brings deep knowledge in go-to-market strategy development and sales excellence. His background includes consulting roles at Booz Allen Hamilton and PwC, as well as B2B sales leadership positions at the Corporate Executive Board and CoStar Group. With a track record of success in driving EBITDA growth and transformation in private equity-backed companies, Gustason excels in client profitability analysis, segmentation strategies, sales process redesign, and the creation of cross-sell and upsell initiatives.
Joshi, based in Los Angeles, brings 20 years of experience driving double-digit growth for middle-market companies and spearheading global transformations at Johnson Matthey. With a strong track record in developing revenue operations for PE-backed companies and expertise in aligning strategy with execution, he is recognized as a thought leader in go-to-market transformations. As Chair of the Entrepreneur Circle for The Wharton Club of Southern California and an advisor at USC’s Viterbi Startup Garage, Joshi offers a unique blend of strategic insight and entrepreneurial expertise. His experience spans industries such as SaaS, advanced manufacturing, aerospace, and clean tech, further bolstering the firm’s capabilities to support a diverse range of clients.
From left to right: Ajay Joshi and Brian Gustason.
“We couldn’t be happier to have Brian and Ajay join Craig Group,” says CEO Summer Craig. “Their combined expertise in revenue operations and deep go-to-market knowledge will help us deliver even more impact for our clients.”
Alongside these strategic hires, Craig Group announced the beta launch of Conduit™, a patent-pending forecasting platform that combines artificial intelligence with human expertise to deliver sophisticated revenue predictions and scenario planning capabilities.
Conduit™ represents a breakthrough in revenue forecasting technology, combining sophisticated machine learning models with seamless CRM integration. The platform analyzes historical data patterns, seasonality, and anomalies while providing real-time pipeline visibility through direct integration with platforms like Salesforce and HubSpot.
What truly sets Conduit™ apart is its powerful scenario planning engine, allowing companies to model the impact of various marketing and sales initiatives before implementation. This technology is delivered through a white-glove service model, where Craig Group’s experts work alongside AI-driven insights to provide nuanced, industry-specific guidance.
“While other consultants might drop off a strategy deck and disappear, we stick with clients for 18-24 months, building teams from the ground up and implementing custom analytics dashboards that track real business outcomes,” explained Craig. “Conduit brings big-company analytics to middle-market companies – something these businesses rarely get access to, despite needing it most.”
The platform is currently in beta testing with select clients, with plans for broader availability in the coming months. Companies interested in participating in the beta program are encouraged to contact Craig Group for more information.
About Craig Group
Craig Group is a revenue growth advisory firm specializing in helping middle-market, private-equity-backed companies accelerate their growth through sophisticated strategies and data-driven execution. The firm combines strategic guidance with practical implementation to help companies transform how they generate and maintain revenue.
Media Contact
Organization: Craig Group
Contact Person: Tricia Eaton
Website: https://www.craiggroup.io/
Email: tricia@craiggroup.io
City: Houston
State: Texas
Country: United States
Release Id: 15012522610