Crittiks Launches as First-of-its-Kind UGC Management Platform to Streamline Workflows and Empower Creators
Australia, 7th Apr 2025 – The creator economy takes a bold step forward today with the official launch of Crittiks, a groundbreaking user-generated content (UGC) management platform designed to transform the way agencies, brands, and freelancers manage content collaboration. Founded by Don Hett (Founder & CEO) and Shenik Fernando (Co-Founder & CTO), Crittiks delivers an all-in-one system to centralize UGC operations, eliminate manual inefficiencies, and empower both content managers and creators with smarter tools.
As demand for authentic, user-driven content surges, so do the challenges in managing multiple creators, fragmented workflows, and disjointed communications. Crittiks answers this with a unified platform that brings everything—from gig posting and deliverables tracking to payments and performance analytics—into one streamlined interface.
“Managing UGC should be seamless, not chaotic,” said Don Hett, Founder & CEO of Crittiks. “We saw a massive gap in the market for a tool that truly supports both agencies and creators. With Crittiks, we’re giving everyone—from boutique studios to global brands—the power to scale their content strategy efficiently, while giving creators a platform to showcase their work and access new opportunities.”
Crittiks features a powerful suite of tools, including brand and campaign management, a searchable database of over 250 pre-vetted UGC creators, gig management with deliverable tracking, transparent callout and bidding processes, integrated messaging, automated payments with built-in dispute resolution, and long-term retainer support. For UGC managers, the platform replaces a patchwork of CRMs, spreadsheets, and messaging tools—saving over 200 hours per month on average.
“The creator economy has evolved, but the tools supporting it haven’t—until now,” said Shenik Fernando, Co-Founder & CTO. “We built Crittiks to take the busywork out of content management. Our platform lets creators and managers focus on what really matters: producing exceptional content and growing their businesses.”
Crittiks also puts creators front and center, offering completely free access for UGC professionals looking to grow their presence. Through Crittiks, creators can build a public portfolio, apply for paid gigs, set their own rates, communicate directly with brands, and receive secure payments—all without hidden fees or platform commissions.
“We built an ecosystem for creators,” Fernando added. “Crittiks gives creators everything they need to manage and grow their business, while keeping the platform accessible and commission-free.”
The platform operates on a freemium model, offering free access to creators and subscription plans for agencies and brands. The company has also introduced an affiliate program to encourage organic community growth and user acquisition.
Crittiks is now live and offering a free trial for early adopters. Future platform updates will include AI-powered recommendations, advanced analytics, and additional automation tools to further optimize UGC workflows.
For more information or to sign up for free, visit www.crittiks.com or connect with them on LinkedIn and Instagram.
About Crittiks
Crittiks is the first all-in-one UGC management platform designed to empower brands, agencies, and content creators by simplifying project workflows, enhancing collaboration, and automating content production tasks. Founded in 2025 by Don Hett and Shenik Fernando, Crittiks offers powerful tools to streamline every step of the UGC lifecycle. With a mission to eliminate inefficiencies and support creators and managers alike, Crittiks is redefining how the creator economy operates.
Media Contact
Organization: Crittiks
Contact Person: Don Hett
Website: https://www.crittiks.com/
Email: Send Email
Country: Australia
Release Id: 07042526168