Example of Boilerplate in a Press Release
Understanding an example of boilerplate in a press release is essential for anyone involved in media communication, public relations, or press release distribution. The boilerplate may appear small, but it plays a critical role in shaping how journalists, editors, and readers understand a brand or organization.
This guide offers a complete overview of boilerplates, explains their meaning, placement, and purpose, and includes clear examples that are easy to understand for beginners and professionals alike.
What Is a Boilerplate in a Press Release?
Before reviewing an example, it is important to answer a common question: what is a boilerplate in a press release?
A boilerplate is a short standardized paragraph placed at the end of a press release. It provides a brief summary of the company, organization, or individual issuing the news. Unlike the main content, the boilerplate does not change often and focuses on background information rather than the announcement itself.
In simple terms, the boilerplate meaning in press release refers to a consistent brand description used across multiple press releases.
Boilerplate in Press Release Definition (Simple Explanation)
The boilerplate in press release definition can be explained as:
A boilerplate is a fixed “About” section in a press release that introduces the company, its mission, and what it does.
It helps journalists quickly understand who you are without searching elsewhere.
Why Boilerplates Matter in Press Releases
Many beginners underestimate the importance of the boilerplate. However, it serves several key purposes.
Why boilerplates are important:
Builds brand credibility
Provides context for journalists
Ensures consistent messaging
Helps with media recognition
Supports professional press release distribution
A strong boilerplate ensures that even if a reader skims the press release, they still understand the organization behind it.
Where Does the Boilerplate Go in a Press Release?
One of the most frequently asked questions is: where does the boilerplate go in a press release?
The boilerplate is always placed:
At the very end of the press release
After the main body and quotes
Before contact information (in some formats)
It should never interrupt the main announcement. Keeping it at the end ensures clarity and structure.
Standard Format of a Boilerplate Section
A boilerplate usually follows a simple format and remains concise.
A standard boilerplate includes:
Company name
Brief description of services or mission
Industry or niche
Years of experience or reach
One to three short sentences
This consistency helps journalists recognize and trust the brand over time.
Example of Boilerplate in a Press Release (Simple Version)
Below is a clear example of boilerplate in a press release written in a professional yet easy-to-read style.
Example:
About the Company
King Newswire is a global press release distribution platform that helps businesses, startups, and organizations share news with online media outlets. The platform focuses on delivering press releases efficiently while maintaining clarity, reach, and credibility.
This example shows how a boilerplate briefly explains who the company is and what it does without promotional language.
Example of Boilerplate in a Press Release (Expanded Version)
For larger brands or established organizations, the boilerplate can be slightly longer while remaining concise.
Example:
About King Newswire
King Newswire is a professional press release distribution service supporting brands across technology, finance, startups, and emerging industries. The platform enables businesses to publish news efficiently while maintaining consistent brand messaging and media visibility worldwide.
This expanded example of boilerplate in a press release provides more context while staying focused.
Boilerplate in a Press Release vs Main Content
Many people confuse the boilerplate with the main body of a press release. They serve very different purposes.
| Feature | Boilerplate | Main Press Release Content |
|---|---|---|
| Purpose | Brand introduction | News announcement |
| Length | Short and fixed | Varies by story |
| Placement | End of release | Beginning and middle |
| Changes | Rarely updated | Changes every release |
| Tone | Informative | News-focused |
Understanding this difference helps avoid repetition and clutter.
Common Mistakes to Avoid in Boilerplates
Even though boilerplates are short, mistakes can reduce their effectiveness.
Avoid these common errors:
Writing long promotional content
Including sales language
Changing the boilerplate too often
Adding unnecessary details
Forgetting consistency across releases
A clean boilerplate improves readability and professionalism.
How Boilerplates Support Press Release Distribution
During press release distribution, journalists often scan releases quickly. A clear boilerplate allows them to instantly identify the source and credibility of the announcement.
Benefits during distribution include:
Faster media recognition
Better trust with editors
Consistent brand presentation
Improved professional image
This is especially important when distributing press releases regularly.
How to Write an Effective Boilerplate
Writing a strong boilerplate does not require complex language.
Follow these simple steps:
Start with “About [Company Name]”
Clearly state what the company does
Mention the industry or audience
Keep it under 3 to 4 sentences
Maintain a neutral, factual tone
Once written, reuse it across all future press releases.
How Often Should a Boilerplate Be Updated?
A boilerplate should only be updated when:
The company changes its core services
There is a major rebrand
The business expands into new industries
Minor announcements do not require boilerplate changes. Consistency is key.
Why Journalists Pay Attention to Boilerplates
Journalists rely on boilerplates to:
Understand company background
Verify legitimacy
Identify relevance to their audience
A clear boilerplate saves time and increases the chances of media consideration.
Conclusion:
A strong example of boilerplate in a press release shows how a few well-written lines can shape brand perception. The boilerplate is not just a formality, but a vital part of professional communication. By understanding its definition, placement, and purpose, businesses and individuals can improve the effectiveness of their press releases.
Whether you are new to press releases or managing regular press release distribution, a well-crafted boilerplate ensures clarity, consistency, and credibility every time.
FAQs
What is a boilerplate in a press release?
It is a short “About” section that explains who issued the press release.
Where does the boilerplate go in a press release?
It appears at the end, after the main content.
Does every press release need a boilerplate?
Yes, especially for businesses and organizations.
How long should a boilerplate be?
Usually 2 to 4 short sentences.
Can the boilerplate affect press release distribution?
Yes, it helps journalists quickly understand and trust the source.