Craig Marty, a veteran in the online marketing industry with 19 years of experience, has summarized the effectiveness of today’s AI for non-AI businesses.
Craig’s journey into online marketing began in 2004, a time when the Internet was rapidly transforming the way businesses operate. From the early days of SEO and Google Adsense to the creation of social media platforms and the shift to mobile-first strategies, Craig has witnessed—and adapted to—every major change in the digital marketing landscape. His first career in call centers provided a strong foundation for understanding customer needs, but it was his relentless pursuit of success in online marketing, often working nights (after his corporate job) and weekends, that set him on the path to online entrepreneurship.
By 2012, Craig had transitioned to full-time online marketing, achieving his first significant success in lead generation and email marketing. However, like many in the industry, he spent years navigating the challenges of working on small jobs for small clients, struggling to break free from the cycle of seemingly impossible growth. It was through these experiences that Craig developed his unique marketing and sales system, “Customer Mountain.” This system integrates all the critical elements of online marketing and sales, intentionally avoiding the hype-driven trends that often promise quick results but fail to deliver long-term success.
Craig’s philosophy is clear: while AI has its place, it is not the solution to business challenges that many believe it to be. He cautions against hoping and believing AI tools are the solution, these are often little more than advanced programming and automation (which the online marketing industry has had for years), lacking the true deep intelligence needed to drive meaningful business outcomes. As Craig points out, real AI—like Tesla’s self-driving technology—learns and adapts in ways that go far beyond simple automation. In contrast, the flood of AI-generated content and services being marketed today may yield some incremental sales short-term but is very unlikely to deliver the revolutionary change that business owners hope for.
“The last thing your future clients need in 2024 and 2025 is more content”, Craig Marty states. What Craig assures businesses wanting to use online marketing to grow their client base, is that it’s “context which is lacking”. Real-world, factual, current case studies he says will do exponentially more to convert a new client over Ai generated images, video, or audio that regurgitates non-specific information.
With nearly two decades of experience and a deep understanding of what truly works in online marketing, Craig Marty continues to expand his business, offering practical, results-driven services that help clients achieve sustainable growth. As the “Done for You” marketing service branch grows, Craig remains committed to providing the comprehensive support that businesses need to succeed in an increasingly complex digital landscape.
For more information about Craig Marty’s services, visit his website or connect with him on social media.
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