Brandon Triola, co-founder of Forrest.co, unveils a new framework aimed at helping creative professionals succeed in the face of AI disruption. His method teaches how to add value, outlast automation, and build sustainable careers in the evolving creative industry.
United States, 10th Dec 2024 – Brandon Triola, co-founder of Forrest.co, a global brand & marketing consultancy for B2B tech businesses, is challenging the creative industry’s status quo. With AI and automation disrupting the field, Triola has developed a unique framework to help creative professionals not just survive, but thrive in an increasingly digital and automated world. His approach focuses on enhancing value, acquiring cross-functional skills, and future-proofing careers—something that is more crucial than ever in the face of rapid technological advancements and the commoditization of creative work.
Triola, who co-founded Forrest Co to help digital transformation companies break through in their markets and industries, understands the challenges that creative professionals face. “AI is reshaping our industry, but that doesn’t mean creatives are doomed. It’s about rethinking how we work and how we present our value,” he says. “Creatives need to evolve to remain irreplaceable. That’s my story–how I’ve not just lasted, but thrived as an uneducated creative services professional. I believe that everyone can, given the right keys!”
Rethinking Creative Success: A Shift From Talent to Value
Triola’s new approach goes beyond traditional creativity and skill-building. While technical expertise and talent are essential, they’re no longer enough to guarantee success. Triola argues that focusing solely on refining talent won’t protect creatives from being commoditized by AI and crowdsourcing platforms. The real key, he believes, is to focus on increasing your value to the market, not increasing your talent—becoming indispensable by offering more than just the ability to do creative work, or check boxes.
His framework is designed for creative professionals of all levels—from newcomers to seasoned experts. It teaches them how to acquire the three kinds of keys needed to remove what he calls the value ceiling–an invisible but very real lid that keeps creatives poor, stressed, and struggling to stay relevant. There are seven keys in total, and Brandon teaches creatives that when they focus on acquiring all seven keys as part of who they are, being replaced by AI or anyone else becomes almost impossible, and the ceiling on how much money a creative can make is broken through.
From Self-Taught Designer to 7-Figure Entrepreneur
Triola’s journey to becoming a successful entrepreneur is a testament to the power of self-driven learning and adaptability. Without a formal degree in design or business, Triola spent years honing his skills and eventually built a 7-figure creative services business in under a year alongside his co-founder. His rapid success was driven by his understanding that the creative industry was changing—and that he needed to adapt faster than his competitors.
Today, Triola still runs his creative business, and uses his expertise to help other creative professionals find the same success, teaching them how to increase their income and impact by increasing the value they bring to their boss, clients, or markets.
A Call to Action: Save the Creatives
In his widely followed newsletter, “Save The Creatives,” Triola speaks directly to those struggling to maintain relevance in the modern creative landscape. “Creative professionals are often stuck in a cycle where they focus on developing skills, but those skills alone won’t help them survive,” he says. “You need to be more than just talented—you need to be valuable. How does one do that? You’ve got to follow the seven-key-framework for abundant success. The good news, it requires zero talent to do it!”
By embracing this 7-key framework, Triola believes creatives can unlock real abundance, whether they’re freelance designers, brand consultants, in-house creatives, or other service-based professionals. His insights are being shared through workshops, coaching, his popular newsletter, and his soon-to-launch book called Talentish: Seven uncommon keys to abundant success for creative professionals. Brandon’s book is one of the only tools on the market, designed just for creatives, that will give actionable strategies they can apply immediately to future-proof their careers, and break through the value ceiling.
About Forrest Co
Forrest Co is a global brand and marketing consultancy that helps B2B tech and digital transformation companies achieve breakthrough growth using proprietary human-centered frameworks. Founded by Brandon Triola & Nate Netti, Forrest Co partners with leading digital transformation companies with brand strategy, story telling, and go-to-market strategies that generate real revenue, not empty leads.
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Organization: Forrest Co
Contact Person: Brandon J. Triola
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Country: United States
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