Heather Smith Leads BBR Bass Boat Rentals’ Expansion as New Chief Marketing Officer
Heather Smith, a leading outdoor influencer and survival expert, has been named Chief Marketing Officer of BBR Bass Boat Rentals. She will spearhead the company’s expansion, enhance marketing strategies, and improve nationwide access to boat rentals and guided fishing experiences.
Heather Smith Joins BBR Bass Boat Rentals to Drive Nationwide Growth
Heather Smith, a respected figure in the outdoor industry, has been appointed as Chief Marketing Officer (CMO) of BBR Bass Boat Rentals, LLC. With her extensive background in survival, competitive fishing, and digital marketing, she will oversee the company’s expansion, brand development, and outreach to new customers across the United States.
BBR Bass Boat Rentals is a growing peer-to-peer platform that connects boat owners with anglers and outdoor enthusiasts looking to rent boats or book guided fishing experiences. As CMO, Heather will implement marketing strategies to raise brand awareness, improve customer engagement, and streamline booking services.
With a strong presence in the outdoor community, Heather’s influence is expected to accelerate the company’s mission of making fishing and boating more accessible to people of all experience levels.
A Leader in Outdoor Media and Competitive Fishing
Heather built a successful career in the outdoor industry, gaining national recognition through her three-time participation in Discovery Channel’s Naked and Afraid. Her expertise in survival, coupled with her skills as a competitive angler, has positioned her as a leader in the fishing and boating community.
She has competed in elite tournaments such as the Sport Fishing Championship, the White Marlin Open, Big Rock, and the Golden Hook Series. She is also a member of the Hawgfin Pro Fishing Team and serves as an analyst for the Elite Fishing League on Discovery.
In addition to her competitive achievements, Heather has built a strong personal brand, engaging over 25 million people monthly through her social media platforms. Her work in outdoor media includes hosting Heather Smith Outdoors on the Huntchannel, appearing on Texas Parks and Wildlife TV, and serving as the Outdoor Editor for Florida Fisherman Magazine.
Expanding BBR’s Reach and Enhancing Customer Experience
Heather’s leadership will play a key role in expanding BBR Bass Boat Rentals’ reach while improving customer access to boat rentals and guided trips. Her focus includes:
- Strengthening Digital Marketing Strategies – Expanding the company’s online presence through social media, video content, and influencer partnerships.
- Enhancing User Experience – Streamlining the booking process to make it easier for users to find and reserve boats and fishing guides.
- Building Nationwide Partnerships – Collaborating with top fishing guides, boat owners, and industry professionals to expand the company’s offerings.
- Encouraging Women and Families in Outdoor Activities – Promoting greater inclusivity in the fishing and boating industries by creating opportunities for more diverse participation.
As BBR continues to grow, Heather’s marketing expertise and industry knowledge will help position the company as a leading provider of on-demand fishing and boating experiences.
Advocating for Outdoor Education and Conservation
Beyond her business ventures, Heather is dedicated to outdoor education, conservation, and charitable initiatives. She actively supports veteran organizations and efforts to combat child trafficking. She is also a certified life coach, offering mentorship to individuals looking to build confidence in the outdoors.
Her passion for nature extends to her personal life, where she enjoys outdoor adventures with her best friend Ashley “Dead Eye” Jones from Swamp People and their children. Heather’s goal is to inspire families to spend more time in nature while ensuring that outdoor opportunities remain accessible for future generations.
A Strategic Vision for 2025 and Beyond
Looking ahead, Heather is focused on strengthening BBR’s presence in the boating and fishing industries while continuing to expand her personal brand. In 2024, she published her first book, The Survivalist’s Guide for Single Parents, further solidifying her role as an advocate for resilience and self-sufficiency in the outdoors.
As she steps into her new role as CMO, Heather is committed to expanding BBR’s services, forging new partnerships, and enhancing customer experiences. With her leadership, the company is set to become a major force in the outdoor rental industry, making fishing and boating more accessible across the country.
About Heather Smith Outdoors
Heather Smith Outdoors is a media and marketing brand specializing in outdoor adventure, survival, and fishing. Founded by Heather Smith, the brand reaches over 25 million people monthly through television, social media, and industry partnerships. Heather is a survival specialist, competitive angler, and advocate for outdoor accessibility and conservation.
Media Contact
Heather Smith
Founder, Heather Smith Outdoors
Chief Marketing Officer, BBR Bass Boat Rentals
Email: Heathersmithoutdoors@gmail.com
Website: www.heathersmithmedia.com
Facebook: Heather Smith Outdoors
Instagram: @heathersmithoutdoors
YouTube: Heather Smith Outdoors
TikTok: HeatherSmithOutdoors
Media Contact
Organization: BBR Bass Boat Rentals
Contact Person: Heather Smith
Website: https://www.heathersmithmedia.com/
Email: Send Email
Country: United States
Release Id: 06022523350