Hockerty Announces the Launch of Its New 3D Digital Body Profile

New York, NY, United States, 19th Nov 2025 – Hockerty announced the launch of its New 3D Digital Body Profile. The update marks the introduction of a structured method created to support the evolution of made-to-measure fashion in digital environments. The system uses three core data points—height, weight, and age—to generate automatic measurement estimations through Hockerty’s digital body profile. It also creates a visual model of suggested proportions and stores each result within the customer profile. This storage helps maintain continuity across future orders.

Fast Digital Measurement Process

The release reflects a shift toward faster and more efficient early-stage garment preparation. The measurement estimation now takes place within seconds. It removes the need for traditional manual measuring techniques and creates a quicker path from data entry to garment configuration. The automatically generated results appear directly within the interface, allowing immediate review, adjustment, or confirmation. As a result, the process delivers a more consistent experience for both new and returning customers and keeps measurement records accessible and reusable.

The New 3D Digital Body Profile uses a visual model that displays estimated body proportions based on the submitted data. This representation adds clarity and reduces uncertainty, especially during remote tailoring. It also helps customers understand how measurements align with specific design selections. The system refines proportions through its algorithms, using the available physical information to build a measurement set that fits the garment creation process.

Enhanced Visual Customization Tools

The introduction of this system follows a series of technological enhancements released throughout the year. Earlier, the platform added a skin tone configurator to support visualisation inside the clothing configurator. With this tool, customers can view garments on models that more closely match their skin tone. As a result, they gain a clearer sense of fabric colour, texture, and overall appearance. In addition, the platform incorporated Sofia, an AI-based assistant designed to guide customers on fit, design preferences, and stylistic direction. Together, these tools work with Hockerty’s digital body profile to create a more structured and informed digital tailoring journey.

The new measurement process also aligns with a growing interest in time efficiency and reduced uncertainty during the purchasing experience. Saved profiles allow returning customers to place new orders without repeating earlier steps. This feature makes the interaction faster and more convenient. Automated estimation also lowers the risk of measurement variations, creating more consistent garment preparation and supporting responsible production practices that depend on accurate data.

Personalized Tailoring Through Technology

The launch highlights Hockerty’s continued focus on individuality within the made-to-measure environment. Digital workflows are evolving, and each new tool helps customers create garments that reflect personal preferences while staying true to traditional craftsmanship. The New 3D Digital Body Profile contributes to this progress by offering an accessible way to present body data in a clear and repeatable format.

“Every new development aims to offer a pathway toward a more aligned and confident tailoring experience. The introduction of the New 3D Digital Body Profile represents continued progress in combining measurement accuracy with intuitive digital interaction,” said Salva Jovells, Acquisition Marketing Manager.

About Company

Hockerty was founded in 2011 as an e-commerce platform focused on customized men’s clothing. The company is built around personalization, design freedom, and long-term craftsmanship. With teams located in Zurich, Barcelona, and Shanghai, Hockerty develops digital tools and made-to-measure processes that support accessible garment design and consistent fit across its online environment.

Company Details

Organization: Hockerty

Contact Person: Salva Jovells

Website: https://www.hockerty.com/en-us/

Email: Send Email

City: New York

State: NY

Country: United States

Release Id: 19112537379