How can engagement automation help product managers and marketers achieve results

King Newswire

Kyiv, Ukraine, 7th Sep 2022, King NewsWire – Retainly brings automation to real people’s work processes as an engagement automation platform. 

In reality, engagement automation platforms can’t handle everything – with many marketing aspects requiring a human touch. We built Retainly with this in mind, adding features that empower product marketers rather than replace them. 

The team behind Retainly is Newage. Initially set up as an internal R&D team in gaming and fintech for an investment fund, Newage was spun off as an independent company and has grown to 204 employees over the last two years. Retainly was built for internal clients and partners, including one of the largest micro-lending companies in Ukraine, to fill in functionality gaps of third-party marketing tools. 

According to Newage CEO and co-founder Giorgi Aleksidze, ‘incorporating more of the business processes and retention capabilities’ sets it apart from other martech solutions.

Retainly is not aiming to replace email marketing automation giants like Hubspot or Mailchimp. It allows SMB companies to engage with customers across multiple channels and send targeted communications with a higher probability of sales conversion. Retainly launches with more than twenty integrations with popular martech tools to automate routine engagement and retention processes.

As a product manager, you are obsessed with delivering value to your users. You are always focused on making roadmap decisions that will retain them. 

We’ve put together some tips for product and marketing teams to help unlock the potential of customer engagement with Retainly

1. Better understand your customers, their needs, and their pain points. 

Retainly captures a lot of data about your audience’s behavior and patterns related to the customers you attract and those who fall out of the buying cycle. Retainly can help you gain insights into the differences between your customer segments – for example, specific triggers that are more appealing to larger companies or prospects in a particular industry.

2. Contribute to your product roadmap.

Retainly allows you to filter data by company attributes and better understand interactions with your product. This analysis can help you identify essential features for your next sprint and run A/B flow tests to determine which feature or integration is needed at this point. Retainly allows you to collect product feedback, more accurately tailor messages to customers, and more effectively drive incremental sales in the future.

3. Identify potential audiences

Product managers should regularly communicate with potential customers and prospects to understand their needs and get first-hand information, although sometimes setting up meetings is time-consuming or challenging. This is where Retainy can help identify people for further discussion. For example, identify people who dropped out of the funnel at a particular stage (e.g., downloaded a whitepaper but didn’t respond to later offers), and contact them to understand the context and reason for ending their journey.

4. Improve customer interaction across multiple channels

Retainly has far better email tracking capabilities than traditional corporate email solutions. Special offers, discounts, and promo codes can be distributed via SMS, messengers, and push notifications, all in one flow.

Many marketers think that sending automated emails can be called automation, but this is not what real automation is. 

One of the most powerful engagement automation capabilities is its ability to help marketers nurture prospects by delivering the right content to prospects at the proper stage of their journeys to ultimately nudge them toward the subsequent conversion—whether a download or a subscription. 

Here are the TOP 5 things product marketers can do with Retainly

1. Engage potential customers throughout the customer lifecycle.

2. Create personalized and relevant product content based on customer behavior.

3. Reach potential clients through custom sales and marketing pipelines.

4. Automate drip-marketing so you never miss an opportunity to move potential customers to purchase and move them through the funnel faster.

5. Build customer relationships with end-to-end digital marketing campaigns, transactional messaging, and omnichannel marketing automation

It’s important to understand that no engagement automation platform can replace other crucial activities, methods, or systems. But when used correctly, Retainly can complement and facilitate your product and marketing teams’ work. 
Book your free demo now and unlock the power of customer engagement.

Media Contact

Organization: Retainly

Contact Person: Olha Olifirenko

Email: Send Email

State: Kyiv

City: Kyiv

Country: Ukraine


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