Achieving aggressive, business-to-business (B2B) sales growth is now easier than ever, starting with a holistic strategic marketing plan
United States, 9th Sep 2024 – Innovaxis, a leading B2B marketing consulting firm and agency serving small and mid-sized companies, today announces a new B2B Strategic Marketing Planning Service for software companies, manufacturers, technology integrators, service providers, nonprofits, and more. While Innovaxis has delivered strategic marketing audits and plans for over 17 years, these services have been seamlessly combined into one solution that is efficiently conducted and is a cost-effective first step for achieving sustainable, double-digit revenue growth.
Rise Above Random Acts of Marketing
B2B companies are often frustrated with marketing agencies because they fail to generate results. This happens because agencies are typically founded by those with strengths in traditional branding and design instead of strategic marketing. Most agencies lack a process for understanding the business of their B2B clients because they focus on business-to-consumer (B2C) clients, which they can relate to better.
This results in hastily formulated proposals positioned as marketing plans without conducting their due diligence other than a few sales calls. This is opportunistic vs. strategic approach can often feel like “random acts of marketing.”
“Random acts of marketing are an expensive and ineffective way to fuel growth,” said Sean Parnell, president of Innovaxis. “The B2B Strategic Marketing Planning Service from Innovaxis has been developed as a holistic and comprehensive way to identify how to aggressively grow established businesses, year after year – and it’s conducted over 4-6 weeks vs. several months for a modest investment.”
Part 1: The Audit
The B2B Strategic Marketing Planning Service begins with a marketing audit, which represents marketing due diligence that identifies what isn’t working, what is working but could be improved, and additional marketing efforts that can have a significant impact.
The marketing audit includes a scorecard of the 16 primary marketing activities, including an evaluation of your brand storytelling, onsite and offsite B2B search engine optimization (SEO), pay-per-click (PPC) performance, content marketing, email and direct mail campaigns, social media, PR, marketing automation, analytics, reporting, and more.
The scorecard is followed by a deep dive into your website and other marketing activities, particularly those that are time consuming or require a significant investment.
Manufacturers have the option of having Innovaxis evaluate their product marketing and roadmap, pricing, and channel marketing.
Part 2: The Plan
Based on the marketing audit’s recommendations, a strategic marketing plan is formulated that identifies what needs to be done over the next three years to produce double-digit growth. The plan includes an assessment of your strengths, weaknesses, opportunities, and threats (SWOT) and recommended thought leadership that will generate leads.
The Strategic Marketing Audit & Plan is conducted over 4-6 weeks with pricing that starts at $5,000. Optional services include market research, interviewing of sales reps and field personnel, evaluations of additional websites, and marketing audits of competitors. Clients can also have Innovaxis address website issues and other pressing marketing problems in parallel to the auditing and planning effort.
Clients also have the option to implement the strategic marketing plan as part of an Innovaxis custom B2B Marketing Program.
Interested parties should contact Innovaxis to discuss whether this effort is a good fit and to review examples. “Double-digit growth for next year starts with a marketing audit and plan today,” said Parnell.
About Innovaxis Marketing
B2B business owners and marketing leaders who want marketing to drive sustainable, double-digit revenue growth rely on Innovaxis. Let Innovaxis help you articulate your value to more of the people you serve by fully leveraging marketing strategy, brand storytelling, agency services, and marketing automation. Innovaxis will partner with you to increase your thought leadership, demand generation, and customer acquisition – often starting with a marketing audit and followed by the execution of a marketing program customized for your organization. Innovaxis custom marketing programs typically generate an ROI of 300%+ within the first 12-18 months – Innovaxis only grows if you grow.
Media Contact
Organization: Innovaxis Marketing
Contact Person: Sean Parnell
Website: https://www.innovaxisinc.com
Email: Send Email
Contact Number: +17736542421
Address: 4043 N. Ravenswood Ave., Suite 318, Chicago, IL 60613
Country: United States
Release Id: 09092416743