Jordan Giha Helps Commercial Real Estate Add Value Through Public Art

Jordan Giha, founder of WXLLSPACE, is helping commercial realtors and property owners evaluate murals as a structured way to add exterior value, visibility, and placemaking impact to commercial properties.

Enhancing Property Value with Placemaking

NEW YORK – Commercial real estate professionals increasingly seek ways to boost property value without major renovations. As a result, many are turning to exterior placemaking strategies. Jordan Giha, founder of WXLLSPACE, is helping structure this conversation.

Giha is not a mural painter. Instead, he coordinates with commercial realtors and property owners to determine when public art can enhance a property and how to implement it responsibly.

“For commercial real estate, value isn’t just about square footage,” Giha said. “It’s about visibility, memorability, and how a building is experienced from the street.”

Structured Mural Strategies for Realtors

Historically, mural projects relied on informal relationships or one-off initiatives. This approach often created uncertainty for commercial brokers managing long-term assets. WXLLSPACE now adds structure by identifying suitable exterior walls, connecting clients with vetted artists, and aligning projects with neighborhood context.

For retail, office, and mixed-use properties, murals can serve as exterior value drivers. They enhance curb appeal, improve street-level presence, and help properties stand out in competitive leasing and sales markets. When executed thoughtfully, murals can transform buildings into recognizable landmarks without changing interiors or core infrastructure.

“Commercial realtors need predictability,” Giha said. “A mural should strengthen a property’s identity, not introduce risk.”

Strategic Use of Public Art

Giha emphasizes that murals are not appropriate for every site and that selectivity is central to adding value rather than detracting from it.

“A poorly placed mural can work against a property,” he said. “The goal is to help commercial real estate professionals decide when public art meaningfully adds value—and when it doesn’t.”

As cities place greater emphasis on placemaking, walkability, and exterior experience, Giha’s work reflects a broader shift toward treating public art as a strategic component of commercial real estate decision-making.

Public Art as Value Tool

By focusing on structure and coordination, WXLLSPACE positions public art as a practical tool for adding long-term value to commercial properties—one grounded in clarity, alignment, and market awareness.

Company Details

Organization: WXLL Space

Contact Person: Karen Campbell

Website: https://wxllspace.com

Email: Send Email

Contact Number: +16672060208

Address: 4307 regalwood terrace

City: BURTONSVILLE

State: MD

Country: United States

Release Id: 25012640559