Laal Debuts Limited-Edition Pashmina and Cashmere Winter Collection

A homage to artisanal heritage from Kashmir and Nepal.

Switzerland, 3rd Dec 2024 – Laal, a family-owned business specializing in Himalayan pashmina fashion accessories, unveils its latest limited-edition pashmina and cashmere winter collection. Authentic and handwoven, these shawls are created by skilled artisans in Kashmir and Kathmandu, showing the unique blend of traditional artistry and timeless design honoring the rich heritage of the regions.

“Laal’s new limited-edition winter collection features authentic pashmina and cashmere shawls, handwoven with unparalleled care and skill. Each piece is crafted from genuine pashmina, made using time-honored techniques passed down through generations,” said Lana and Fawad Syed, Founders and Directors of Laal.

Empowering Women Artisans

Around 60% of the brand’s home-based artisans are women who are dedicated to preserving traditional craftsmanship native to the two Himalayan regions. Laal preserves centuries-old weaving traditions by partnering with skilled artisans while empowering women and creating meaningful economic opportunities.

Each authentic shawl takes up to 200 hours to craft, a rare luxury, as true pashmina makes up less than 1% of shawls globally according to the founders. This dedication to heritage and sustainability resonates with 56% of consumers who value ethical and sustainable fashion.

Laal’s shawls are made from authentic Himalayan Pashmina and cashmere, making them soft, lightweight, luxurious, warm, and timeless.

Laal, meaning “red” in several South Asian languages, symbolizes warmth, passion, and timeless elegance. Founders chose this name to reflect these values in his delicate shawls, representing the brand’s philosophy.

Heirloom Pieces

Laal’s luxury shawls are crafted from authentic, handwoven pashmina, making them distinctive heirloom pieces. The scarves reflect a dedication to preserving traditional craftsmanship, setting them apart in quality and authenticity.

Designed with a timeless and classic aesthetic, these handmade shawls offer unmatched elegance and warmth. They are ideal for those who appreciate the fusion of culture and sophistication in their winter wardrobe.

The collection’s enduring designs make the Laal stole a thoughtful festive gift choice for the holiday season. Its luxurious feel and cultural significance add a meaningful touch, making it perfect for special occasions or as a winter companion.

Laal offers a special promotion until December 6 to celebrate the collection’s release in time for the holidays. For more information about the collection or to view the available designs, visit https://laal.ch. The limited-edition winter shawls are available exclusively through Laal’s official website.

For more information about the collection or to view the available designs, visit https://laal.ch.

About Laal

Laal is a family-run boutique specializing in luxurious, handwoven pashmina and cashmere shawls. Based in Geneva, Switzerland, the brand collaborates with Himalayan artisans to create timeless pieces that celebrate traditional craftsmanship. Committed to sustainability and ethical practices, Laal empowers artisan communities, particularly women, while offering authentic, heirloom-quality shawls that blend heritage with modern sophistication.

Media Contact

Organization: Laal

Contact Person: Fawad Syed

Website: https://laal.ch/

Email: Send Email

Country: Switzerland

Release Id: 03122420512