Marketing Strategist Jiani Luo Announces New AI-Driven Framework for U.S. Brand Discovery at Forbes China Summit

Speaking at the Forbes China Marketing Summit, Luo detailed how global brands must transition from tactical execution to “system design” to remain competitive as generative AI reshapes consumer decision-making.

AI-Driven Brand Discovery Framework

Jiani Luo, a leading marketing strategist, announced a new structural marketing framework to improve brand discovery in AI-driven recommendation environments. Speaking at the Forbes China Marketing Summit, Luo explained why brands must shift from tactical execution to true system design. This change is essential as generative AI reshapes how consumers make decisions.

The framework, developed through Luo’s extensive work in the U.S. consumer market, addresses the increasing role of AI as an intermediary between brands and audiences. By focusing on brand legibility and durable trust architecture, the system ensures that companies maintain visibility across algorithm-driven platforms. This approach has already supported measurable revenue growth for various brands across the food and beverage, beauty, and family entertainment sectors.

AI-Era Marketing Operating System

“Marketing effectiveness is no longer a matter of content volume or media spend,” stated Luo during her keynote. “In the AI era, competitive advantage is defined by how systematically interpretable and contextually relevant a brand is within intelligent discovery environments. AI doesn’t eliminate differentiation—it amplifies the structural differences between brands.”

The announcement highlights a significant shift in industry standards, moving toward an “operating system” model for marketing. This model is designed to withstand platform shifts and algorithm updates by aligning brand signals with real-world consumer decision paths.

AI-Mediated Brand Architecture

Luo’s ongoing work continues to influence how organizations navigate the transition from traditional performance marketing to AI-mediated brand architecture, ensuring long-term relevance in the U.S. and global markets.

Company Details

Organization: Growth B&M

Contact Person: Jiani Luo

Website: http://thegrowthbm.com/

Email: katrinaluo@thegrowthbm.com

Country: United States

Release Id: 04022641017