Natural Heaven Unveils New Look and Expanded Product Line Featuring Hearts of Palm
Natural Heaven, the ready-to-eat company known for its easy-to-prepare, plant-based pasta and rice substitutes produced from hearts of palm, is entering a new era of expansion and innovation. Supported by Pronaca—an established family-owned food company based in Ecuador—the brand is introducing a new visual identity, improved recipes, and an increased focus on providing clean-label meals that are convenient and sustainable.
Sparking Curiosity with a National Question
At its center is a provocative and fascinating question propelling their national initiative: “What the heck are hearts of palm?” With this attention-grabbing introduction, Natural Heaven encourages U.S. shoppers to discover a less familiar, nutrient-dense vegetable ready to be a staple of health-conscious homes.
Nutrient-Rich, Low-Carb Alternatives
Derived from the internal core of particular palm trees, hearts of palm constitute a naturally low-calorie, low-carb substitute for traditional grains. Full of fiber and necessary vitamins, this multi-purpose vegetable is recognized for its capacity to fill the need for comfort food alternatives that align with balanced dietary preferences. Natural Heaven is taking advantage of this by promoting several one-minute meal solutions engineered to make healthy eating easy and enjoyable.
Brand Upgrades and Product Innovation
In conjunction with its comeback, the brand is introducing several significant upgrades. Among them is a fresh new packaging design consistent with its clean and contemporary image and a revamped website at www.eatnaturalheaven.com. The meals are now packaged in convenient microwavable, easy-tear pouches. Recipes have been perfected to enhance taste and texture, with offerings such as creamy mash, Mediterranean rice, and Asian rice, and recently, Cuban-style congri rice has been added as a tasty addition to the roster. Efficient production processes have also been adopted to enable the company to pass value directly to customers in more effective pricing structures. Further products are scheduled for later this year.
Sustainability at the Core
Sustainability continues to be a guiding philosophy for Natural Heaven. Each production step, from planting to packaging, is created to aid a zero-waste system. Hearts of palm utilized across all products are planted and harvested sustainably, and the brand’s larger purpose involves helping community-based projects like education and children’s nutrition programs in Ecuador.
Upcoming Showcase at the Summer Fancy Food Show
With a focus on ongoing expansion, Natural Heaven is preparing to debut its refreshed product line at the Summer Fancy Food Show in New York City this June. After following positive reception at recent industry events such as Expo West, the brand is building momentum as it brings more consumers into the fold of the special advantages of hearts of palm.
Availability
Currently for sale on the company website, www.eatnaturalheaven.com, the products will soon be available on Amazon and retail shelves.
About Natural Heaven
More than 65 years ago in Ecuador, Pronaca started as a family-run initiative driven by purpose and dedication. Over the years, it has become a family-run business recognized for its long-standing focus on sustainability and product quality. Natural Heaven is committed to producing wholesome, convenient meals promoting sustainable lifestyles and improved well-being. With decades-long emphasis on innovation and nutrition, supported by Pronaca’s experience, the brand is primed to make a lasting difference in how families dine—one heart of palm meal at a time.
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