Personalisation Could Be The Future of Healthcare
Over the past few years, the healthcare industry has seen tremendous growth and innovation, however, it has also seen a radical change in how it operates internally and how customers interact with their care providers. After several years of learning to manage continual disruptions, new pathways are being forged in the healthcare sector that increasingly depend on collaboration, innovation and digitisation. The outcome of these pandemic-fighting tactics is that it has highlighted the need for more personalised healthcare, especially in the Care Home sector.
United Kingdom, 26th Sep 2022, King NewsWire, Over the past few years, the healthcare industry has seen tremendous growth and innovation, however, it has also seen a radical change in how it operates internally and how customers interact with their care providers. After several years of learning to manage continual disruptions, new pathways are being forged in the healthcare sector that increasingly depend on collaboration, innovation and digitisation.
The COVID-19 pandemic shone a light on the vulnerability of Care Home Residents, due to the devastating impact it had on their population, and showed that depending solely on an organisation’s own supply lines, datasets and capabilities was not optimal. To address the crisis, ad hoc collaborations with government, providers, suppliers and non-health-care companies were initiated to deliver resources, data and capacity.
The outcome of these pandemic-fighting tactics is that it has highlighted the need for more personalised healthcare, especially in the Care Home sector. Rooted in the collection and alignment of quality data, widespread automation and proactive treatment, the new methodology utilises technology to create more customer-centric, convenient and personalised experiences for each patient.
Knowledge is Power
Solid personalisation efforts are rooted in the availability of quality data. The more knowledge that is available about a patient, the easier it becomes to provide proper and improved personalised care. As more devices and data become available, the ability for carers and health care providers to use AI and machine learning to analyse and create a better understanding of each patient’s needs and risks grows exponentially.
Connecting the Dots
Once optimal data is collected, it becomes imperative to be able to align it and communicate it across organisations. This means that Care Homes can be provided access to the medical data of each of their residents, allowing them the ability to provide treatment and care for each individual patient based on information provided by their doctors on their needs and risks.
This is also an area where automation can be very beneficial. When dealing with an abundance of data, it can be too difficult and time-consuming for healthcare providers to stay up-to-date or be able to search for information on each patient. Innovation and technology within the healthcare industry has advanced significantly, however, and the use of AI algorithms and automated data entry can help free up time for carers to be able to focus on delivering quality care to each patient.
Prevention, Not Treatment
Healthcare providers are now focused on preventative measures that can proactively address issues and at the heart of that is a personalised understanding of each patient and their risk factors. AI and data focused on those points can automatically identify risky behaviours and predisposition to certain conditions so that doctors can recommend lifestyle changes and proactive treatments that would be best suited for each patient.
The use of data and automation, however, does not remove the need for direct human interaction. It will be the responsibility of the providers in Care Homes to deliver the right kind of treatment and care for each resident.
Vicky Smith, Principal Care Manager of Samuel Hobson House, comments, “The element of human care and concern is irreplaceable, and it can have major holistic impacts on the health of residents. However, quality care is based on both human connection and technology, and it is important to ensure we have the right resources to be able to provide that. One of the benefits of being part of a large group, like MBH, is that we get support from other leading companies within the group, in terms of knowledge and connections that allow us to upgrade our capabilities and best serve our residents.”
Utilising the right combination of technology and personal interaction is crucial to providing the right kind of care and treatment. By relying on a data system that includes information from a Care Home resident’s doctor on the needs and risk factors that are to be considered, staff at Care Homes will be able to provide more effective and personalised care for each of their residents.
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About Samuel Hobson House
Samuel Hobson House is passionate about enriching lives and keeping older people connected to what matters to them in life. We aim to really understand each person through building deep relationships with them and their family. This relationship allows us to care for all their needs – social, emotional and physical – so that they can continue to learn, live, love and enjoy every day.
MBH Corporation plc is a diversified investment holding company, listed on the Frankfurt and Dusseldorf Stock Exchanges and the OTCQX® in the United States. The company acquires small to medium enterprises across multiple geographies and sectors that are well established, profitable and looking to scale. By leveraging its Agglomeration strategy, MBH Corporation plc is able to create substantial shareholder value through the consistent and accretive acquisition of excellent companies.
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