PURPLEANDPURE Partners with Zavops to Build Fractional Marketing Team for Singapore Growth and India Market Entry

Singapore-based company leverages Australia’s leading marketing talent platform to accelerate regional expansion with a cost-effective expert team.

Strategic Partnership for Global Expansion

Singapore/Sydney, Australia – 21 October, 2025 – PURPLEANDPURE Pte Ltd, a Singapore-based company providing sustainability-driven gifting and merchandising options, has announced a strategic partnership with Zavops, Australia’s premier marketing talent platform. Together, they aim to build a comprehensive fractional marketing team that will accelerate growth in Singapore and lead the company’s expansion into India.

The collaboration marks a new approach to global growth. PURPLEANDPURE is using Zavops’ curated network of marketing specialists to establish a complete marketing operation without the cost burden of full-time hires. The fractional team includes professionals with expertise across all areas of marketing and communication.

“As we prepared for our next growth phase in Singapore and explored expansion into India, we realized we needed specialized marketing expertise across several channels,” said Ankita Jain, Founder at PURPLEANDPURE. “Zavops gave us something traditional agencies and freelance platforms couldn’t — a cohesive team of experts with experience in Southeast Asian and South Asian markets who can work seamlessly as one team to achieve our goals.”

Comprehensive Marketing Team Structure

Through Zavops’ platform, PURPLEANDPURE built a fractional marketing team with specialists in every critical role:

• Marketing Strategy Lead for overall direction and market entry planning
• Performance Marketing Specialist for paid campaigns on Google and Meta
• PPC Expert to optimize search and display advertising
• Retention Marketing Manager for customer lifecycle and loyalty programs
• Email Marketing Specialist to design automated nurture campaigns
• WhatsApp Marketing Expert for messaging-based engagement
• Marketing Operations Manager for process and tool integration

This unified structure allows the company to run sophisticated, multi-channel campaigns while maintaining the agility and cost benefits of a lean organization.

Strategic Market Expansion

The partnership aligns with PURPLEANDPURE’s plans for significant market expansion. Singapore serves as its regional base, while India offers a major new growth opportunity. The fractional model enables rapid adaptation to local market needs, ensuring cultural relevance and compliance with regional regulations.

“The traditional method would require hiring six to eight full-time marketing professionals, costing over $300,000 annually,” explained Ankita Jain. “Through Zavops, we access equivalent expertise at around 40% of that cost. We can also adjust our team as we grow and learn from new markets.”

Platform Innovation in Action

This collaboration showcases the rise of fractional talent solutions in the Asia-Pacific region. Many businesses are now choosing flexible, on-demand teams over traditional hiring. Zavops’ platform enables seamless collaboration and unified reporting, allowing PURPLEANDPURE to manage its marketing operations efficiently.

“PURPLEANDPURE’s success illustrates exactly why we built Zavops,” said Rohaan Kaul, Founder of Zavops. “Companies shouldn’t have to choose between costly full-time hires and scattered freelancer management. Zavops enables them to form expert teams that deliver enterprise-level performance with startup-style efficiency.”

Market Impact and Future Plans

The collaboration is set to boost PURPLEANDPURE’s growth trajectory, with the company targeting 100% expansion within the next 12 months. This partnership may also serve as a model for other Singaporean and Australian companies exploring cross-regional growth.

Both organizations plan to share key metrics and best practices from their collaboration, helping other businesses discover the advantages of fractional marketing teams for global expansion.

About PURPLEANDPURE Pte Ltd

Founded in 2022 by Ankita Jain, PURPLEANDPURE aims to create positive social impact through sustainable gifting and merchandising. The company focuses on reducing landfill waste and promoting ocean conservation by encouraging eco-conscious corporate and personal gifting.

For more information, visit https://purpleandpure.com.

About Zavops

Zavops is an Australian platform connecting brands with top marketing talent. Based in New South Wales, the company matches startups and fast-growing organizations with fractional executives and specialists. Founded by Rohaan Kaul, Zavops has helped over 150 companies build scalable marketing teams without the overhead of full-time hires.

For more information about Zavops, visit https://zavops.com

Company Details

Organization: Zavops Pty Ltd

Contact Person: Rohaan Kaul

Website: https://zavops.com

Email: rohaan@zavops.com

Contact Number: +61282792715

Address: 2-4 Lodge Street

City: Hornsby

State: NSW

Country: Australia

Release Id: 21102535830